DraftKings Buys Sports Betting Broadcast Company VSiN
A Las Vegas sports betting broadcast company that has delivered news, analysis and data to U.S. sports bettors since 2017 is getting a new owner.
DraftKings on Tuesday announced it has acquired Vegas Sports Information Network (VSiN). The deal will allow the sports gaming company, which is live with mobile and/or retail sports betting in 14 states, to build its content capabilities, according to a news release. DraftKings will also augment VSiN’s ability to broaden its audience as legal sports betting expands in the U.S. market.
VSiN was founded by Brian Musburger, son of former CBS/ESPN broadcaster Brent Musburger, who now serves as the company’s lead broadcaster and managing editor.
“VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they’re experienced or new to sports betting,” Jason Robins, DraftKings’ co-founder, CEO and chairman of the board, said in the release. “In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting.”
More About VSiN
VSiN develops, produces and distributes up to 18-plus hours of live sports betting content each day, the release said. In addition to its 24/7 stream, VSiN’s original content is accessible through Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, as well as radio stations throughout the country. It also has a number of podcasts and betcasts.
In addition to Brent Musburger, VSiN’s roster includes Michael Lombardi, former NFL executive; Gill Alexander, host of the Beating the Book podcast; and Pauly Howard and Mitch Moss, co-hosts of VSiN’s morning show, Follow The Money.
“We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions,” said Brian Musburger, also VSiN's CEO. “Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content.”
Brian Musburger and his team will continue to manage day-to-day operations while maintaining editorial independence, according to the release. DraftKings said it intends to fully integrate VSiN’s current employee base located in Las Vegas, including its on-air talent, into its workforce.
Since opening a Las Vegas office in January 2020, DraftKings has grown its local employee base by 132%, the release said, and recently announced a multi-year agreement to become a primary sponsor of the Center for Gaming Innovation, housed within the International Gaming Institute at the University of Nevada, Las Vegas.
A Busy Two Months for DraftKings
DraftKings announced Monday that it will be an official gaming partner of World Wrestling Entertainment (WWE). The agreement is based around DraftKings’ free-to-play pools and will launch with a free-to-play pool at WrestleMania, WWE’s two-night signature event, on April 10-11.
UFC, the mixed martial arts organization, and DraftKings announced earlier in March that DraftKings would be the UFC’s first “Official Sportsbook and Daily Fantasy Partner” in the U.S. and Canada. ESPN, the broadcast partner of UFC, valued the deal at $350 million in cash and marketing.
Just before the Super Bowl in early February, DraftKings and the NFL announced an agreement to expand their current daily fantasy sports and content partnership to Canada. DraftKings and the NFL’s previous deal had been limited to the U.S.
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