DraftKings & Stats Perform Extend Deal to Include DFS Data
DraftKings will use data from Stats Perform for its daily fantasy sports contests in a variety of leagues after the companies agreed to a multi-year extension.
Under the deal, announced Monday, fantasy sports and sportsbook company DraftKings will use Stats Perform data from MLB, the NBA, NHL, college basketball and football, the WNBA, CFL and numerous international soccer and basketball competitions as part of its DFS product.
”We are proud to continue our partnership with DraftKings to create a fun and exciting DFS experience for sports fans worldwide,” Steve Xeller, chief revenue officer with Stats Perform, said in a company news release. “Using Stats Perform data, DraftKings has sparked innovation and dramatic growth within the fields of predictive sports analytics and digital entertainment.”
In April, DraftKings became a publicly traded company on the NASDAQ exchange after completing a merger with SBTech and Diamond Eagle Acquisition Corp. Since the company started trading publicly on NASDAQ on April 24, the price of DraftKings stock (trading under DKNG) has risen from $19.35 to $33.54 per share as of June 29. The price peaked at $43.70 on June 1.
”Our growing list of DFS games are extremely popular and require fast and accurate data for fans who are following (games) in real time,” DraftKings Chief Business Officer Ezra Kucharz said in the release. “Through our longstanding partnership with Stats Perform, we have developed an important layer of trust between our customers and the sports data they interact with.”
In September 2019, DraftKings became the first company to become an official daily fantasy sports partner of the NFL. DraftKings and rival Fanduel have dominated the DFS space for years and both companies have converted their name recognition to help boost their stake in the growing U.S. sports betting market.
DraftKings and Sports Data Deals
DraftKings has worked with Stats Perform since DK was founded in Boston in 2012, according to the release. The new deal will also entail DK live, the fantasy sports app from DraftKings.
Swiss company Sportradar also has a deal with DraftKings to provide DFS and sportsbook brand data.
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