FanDuel Joins AGA Responsible Gaming Effort ‘Have a Game Plan’
The American Gaming Association and FanDuel announced Monday an initiative to promote responsible sports wagering through the AGA’s “Have A Game Plan. Bet Responsibly” public service campaign.
FanDuel is the first mobile sportsbook operator to sign on to the AGA’s national campaign to promote responsible sports betting and will have content live in May, according to a news release.
As part of the responsible sports betting effort, FanDuel is making a multi-million-dollar commitment of its “media inventory,” as well as league and team initiatives and directing them to the responsible gaming messages, the release said. The company said it will also work with its league, team and media partners to promote it on television, radio, digital and in-venue media.
Through “Have a Game Plan,” the AGA and its partners provide consumers a state-by-state guide on where to find legal operators, spotlight the basics of responsible sports betting and raise awareness on signs of problem gambling.
“As the mobile gaming industry leader in the U.S. we believe promoting responsible gaming behaviors is a core tenet of growing our business and the industry as a whole,” Matt King, chief executive officer of FanDuel, said in the release. “We are not only going to commit substantial FanDuel resources to promote Have a Game Plan, but we intend to build a consortium of partners throughout the sports and gaming business to scale this initiative and we encourage other operators to join us.”
The announcement comes with March being Responsible Gaming Month and March Madness, one of sports gambling’s biggest opportunities, just around the corner. Fan and consumer education are critical as the legal sports betting market continues to expand in the U.S., the release pointed out.
Have a Game Plan Program
The AGA launched Have a Game Plan in late 2019 to educate sports fans on the importance of responsible sports betting. As the first sportsbook partner involved in the campaign, FanDuel joins NASCAR, the NHL, the PGA Tour, Monumental Sports and Entertainment and the Vegas Golden Knights as official campaign partners.
“FanDuel’s commitment to support and grow Have a Game Plan couldn’t come at a better time,” AGA President and CEO Bill Miller said in the release. “Responsibility to our customers has always been a pillar of AGA member operations. Extending this to meet the new realities of an expanded sports betting ecosystem is going to require full collaboration with everyone involved in it — gaming operators, media companies, and leagues and teams. We’re excited to have a partner like FanDuel to help extend this important initiative.”
Research commissioned by the AGA last summer showed that bettors want to place their wagers with legal sportsbooks, but recognizing what’s legal remains difficult.
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