Kindred Gains Arizona, California Sports Betting Market Access

Kindred Gains Arizona, California Sports Betting Market Access
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With Arizona and California working to legalize sports betting, one company has entered both states for when and if they approve.

Through its flagship brand Unibet, Kindred Group on Tuesday announced its expansion in the U.S. market with a 10-year partnership agreement with the Quechan Tribe of the Fort Yuma Indian Reservation, which will enable market access in Arizona and California through online and retail sports betting and online casino gambling.

Currently, Unibet is in Indiana, New Jersey and Pennsylvania and has signed agreements with another seven states when they launch, according to a news release.

“Going west is truly exciting and the partnership with Quechan Tribe of the Fort Yuma Indian Reservation will grant Kindred access to two key states in the US market,” Manuel Stan, senior vice president of the U.S. for the Kindred Group, said in the news release. “California is likely to become one of the largest markets in the world, with yearly revenues expected to pass $2 billion while Arizona is expected to reach $200 million yearly sports betting revenues at maturity.

More about Sports Betting in Arizona

” Securing early access to these two key states puts us in a great position to prepare a successful launch together with a great partner with a strong local presence.”

No Launch Dates Set

No launch dates have been set in either state. For California to approve sports betting, voters will have to OK a sports betting measure on the 2022 ballot. The state’s card rooms and tribal casinos have submitted petitions to the secretary of state to verify signatures to get the question on the ballot.

Arizona is considering legislation to allow sports betting inside and outside of tribal casinos. Gov. Doug Ducey is supporting the expansion of wagering in his state. For this to happen, the legislation must be adopted and a 20-year extension of the state’s gaming compact with tribes must be negotiated.

“The Quechan Indian Tribe of Arizona and California is excited to be partnered with the Kindred Group, a world leading online sports book and gambling company, which will bring an exciting new form of gambling to the public and revenue for our tribal members,” Quechan President Jordan Joaquin said in the release.

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