LSU, Caesars Entertainment Enter Into Sports Betting Deal
LSU is entering into the sports betting partnership business.
On Friday, Caesars Entertainment announced it reached an agreement to become an official sportsbook partner of LSU Athletics.
The deal was facilitated by LSU’s third-party multimedia rights holder, Playfly Sports, and will focus on unique alumni and fan engagement opportunities while expanding responsible gaming and education. Sports betting hasn’t yet gone live as part of gambling in Louisiana, but it could be coming soon.
"LSU Athletics programs have always exemplified excellence, and at Caesars, we couldn't be happier to partner with such an iconic brand in college athletics," Chris Holdren, Co-President of Caesars Digital, said in a media release. "We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that."
Caesars will have naming rights for the Caesars Sportsbook Skyline Club at Tiger Stadium. Beginning Saturday for LSU’s football game against Central Michigan, Caesars signage will be spread across Tiger Stadium, in addition to the Pete Maravich Assembly Center (home of LSU basketball and other sports), Alex Box Stadium (baseball) and have a presence on the LSU Sports Mobile App.
Caesars Sportsbook will also have broadcast and digital sponsorship rights for all 21 LSU men’s and women’s sports programs. Caesars Sportsbook players will also have the chance to attend LSU athletic events and access VIP hospitality treatment at Tiger Stadium through Caesars Rewards.
"LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that," LSU Athletics Director Scott Woodward said. "We share a clear vision of how athletics and entertainment can come together to enhance the fan experience, and we are excited to join with Caesars to make that vision a reality."
Caesars to Promote Responsible Gaming, Scholarship
In the announcement, Caesars made a point to note it is committed to not marketing to students or fans under the age of 21 or highlight any gaming offers inside campus facilities.
Caesars will also create an annual scholarship fund to support Louisiana-resident LSU students. The fund will assist students pursuing majors in sports administration, commerce and leadership.
"As a proud partner of LSU Athletics, we are focused on creating innovative partnerships to engage sponsors and unlock meaningful new revenue sources," Michael Schreiber, Founder & CEO of Playfly Sports, said in a media release. "Given the interest in and access to gaming, we are excited to responsibly bring Caesars Sportsbook and LSU together."
The launch of sports betting in Louisiana remains pending. During Thursday’s Louisiana Gaming Control Board meeting, Board Chair Ronnie Johns mentioned, “Hopefully we’re going to have some good news very soon,” concerning legalized wagering on sports in the state.
Once Louisiana goes live with its online sports betting market, residents can use Caesars Sportsbook.
This was the second partnership announcement for Caesars on Friday. Earlier in the day, it said it was partnering with the NFL’s Indianapolis Colts.
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