NetEnt Partners With BetMGM For West Virginia iGaming Entry
The still new West Virginia iGaming market is picking up a big name.
NetEnt, a well-known maker of online slot games, has announced a partnership with online gaming and sportsbook operator BetMGM to enter the state, which activated online gaming options in July.
BetMGM has a sportsbook and iGaming presence in West Virginia through its agreement with The Greenbrier in White Sulphur Springs. BetMGM launched its online casino in August.
NetEnt produces some of the most popular games in the U.S. market, including the Starburst online slot as well as Fairytale: Red Riding Hood and Jumanji.
The iGaming market in West Virginia has shown positive signs early. The state drew $39.6 in iGaming handle in August, its first full month (the state’s online gaming options went live in mid July). The revenue in August was $555,500. Aside from BetMGM, DraftKings also offers iGaming via a deal with Hollywood Casino at Charles Town.
West Virginia was the fourth state where people can legally bet on online casino games, joining New Jersey, Pennsylvania and Delaware. Those four states plus Nevada offer legal online poker.
More on NetEnt and BetMGM
BetMGM, a joint venture between MGM Resorts International and GVC Holdings, launched its West Virginia online sportsbook in January. That side of the operation has been quite busy lately. In the past couple of months alone, BetMGM has agreed to sports betting deals with three NFL teams — the Denver Broncos, Detroit Lions and Las Vegas Raiders — and struck agreements to become an official sports betting operator with the PGA Tour and NASCAR.
“We have already seen great success with NetEnt content in New Jersey,” BetMGM Vice President of Gaming Matthew Sunderland said in a news release. “Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”
NetEnt, based in Sweden, was founded in 1996 and is listed on the Swedish NASDAQ stock exchange as NET-B. The manufacturer offers dozens of online slot games in the U.S. market.
This summer, Evolution Gaming Group made an offer to buy NetEnt for more than $2 billion. It is expected that the deal will be official later this fall.
“BetMGM’s rapid success in the U.S. has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country,” said Brian Kraft, the commercial VP for NetEnt Americas LLC, a U.S. subsidiary. “Thanks to the strong performance of our games locally, the U.S. is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”
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