New Hampshire Sets Sports Betting Handle Mark, Revenue Dips

New Hampshire Sets Sports Betting Handle Mark, Revenue Dips

New Hampshire’s embrace of sports betting was evident in January when the state once again set its all-time record in handle. But that activity has not translated into revenue increases, as the Granite State saw an overall financial drop for a second consecutive month.

The New Hampshire sports betting handle for January was $59.795 million, according to the New Hampshire Lottery, an increase of 15.8% from December 2020 — when the state had previously set its all-time record of $51.649 million. Mobile sports handle increased 13.2% in January to $49.439 million, while retail handle increased 30% to $10.356 million.



RELATED: More on New Hampshire sports betting


But of those categories, only retail sports betting saw an increase in gross revenues, likely because of a decrease in coronavirus cases in New Hampshire and neighboring Massachusetts. In-person sports betting generated $1.007 million in January revenue, up 21% from December 2020, according to figures on the state lottery’s website. New Hampshire’s two retail locations, DraftKings facilities at casinos in Seabrook and Manchester, are both near the Massachusetts border.

Meanwhile, mobile sports betting revenue in New Hampshire dropped nearly 14% in January to $3.189 million, while overall sports betting revenue fell 7.5% to $4.197 million. The state revenue share for January was $1,886 million, down 11.7% from December. Sports betting was legalized in New Hampshire in July 2019.


New Hampshire Sports Betting January vs December

Total handle Mobile handleRevenue (GGR)
January$59.795M$49.439M$4.197M
December$51.650M$43.687M$4.538M
ChangeUp 15.8%Up 13.2%Down 7.5%

New Hampshire Super Bowl Bettors Win Big

New Hampshire’s February numbers received a big boost from the Super Bowl. The New Hampshire Lottery estimated that more than $7.1 million was wagered on the game. The good news: Super Bowl betting was up by nearly $5 million compared to the previous year, when betting amounted to $2.31 million.

The bad news for New Hampshire: It paid out $8.8 million to players for a net loss of $1.7 million. New Hampshire bettors, probably fueled by their love for former New England Patriots quarterback Tom Brady, placed 81 percent of their wagers on Tampa Bay.

Brady led the Bucs to a 31-9 win over the defending champion Kansas City Chiefs on Feb. 7. It was Brady's record seventh Super Bowl victory after he earned his first six with New England.

Sports Betting Bills Proposed in Massachusetts, Vermont

New Hampshire and Rhode Island are the lone New England states where sports betting is legal, though there are moves afoot to change that. Last Friday’s deadline for bill filing in Massachusetts brought a flood of 14 potential sports betting bills, including legislation that would greenlight in-person and mobile betting on professional sports at retail casinos and racetracks, while also allowing for standalone mobile licenses.

Massachusetts Gov. Charlie Baker is a supporter of sports betting, even introducing legislation in January that would allow licensed casinos and online platforms in the Bay State to offer online sports betting, but only on professional sports. The bill would earmark an estimated $35 million in aid to local communities financially strained due to losses during the pandemic.

Meanwhile in Vermont, state Sen. Richard Sears has introduced Senate Bill 77, which would authorize the establishment of a system for both mobile and lottery-based sports wagering. It would limit to six the number of mobile sports platforms allowed and also would prohibit wagers on Vermont college teams or college sports events taking place in Vermont.

Vermont Gov. Phil Scott is a proponent of sports betting, proposing a bill in 2019 to study how to tax and regulate the practice. Scott has estimated that sports betting would generate $2.5 million in annual revenue for the Green Mountain State, though measures toward that end have yet to survive the state legislature.

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