New Jersey Bounces Back With August Sports Betting Handle

New Jersey Bounces Back With August Sports Betting Handle
© USA Today

Following a down July, sports betting in New Jersey bounced back for August.

New Jersey sportsbooks recorded $664.7 million in handle, up 14.9% from July’s $578.7 million.

Compared to a year ago, the 2021 August total was down 0.5% from 2020’s $668 million.

New Jersey’s record handle this year came in January when the state took in $958.7 million in bets.

March was the second-biggest month with a handle of $859.6 million. The state’s all-time sports betting record in handle came in December 2020 when New Jersey tallied $996.3 million.

For August, New Jersey recorded $52 million in sports betting revenue, down 5.4% from July’s $55 million, according to figures released from the New Jersey Division of Gaming Enforcement.

Mobile made up the majority of the bets with $612.9 million in online handle, up 15.8% from July’s $529.4 million. The online market made up 92.2% of the state’s August sports betting market.

New Jersey Sports Betting, August vs. July

Total handle Mobile handleRevenue
August $664.676M $612.867M $52.023M
July $578.729M $529.434M $54.966M
Change Up 14.9% Up 15.8% Down 5.4%

New Jersey Sports Betting, August 2021 vs August 2020

Total handle Mobile handleRevenue
August 2021 $664.676M $612.867M $52.023M
August 2020 $667.979M $601.942M $39.507M
Change Down 0.5% Up 1.8% Up 31.7%

New Jersey total gaming revenue was $427.7 million for August, down 5.1% from July’s $450.6 million, but up 31% from August’s 2020 total of $326.3 million.

The state’s online casino win came in at $113.2 million, down 4.6% from July’s $118.7 million and up 29% from August’s 2020 win of $87.8 million.

New Jersey Busiest State in Week 1 of NFL Season

According to data from GeoComply Solutions Inc., New Jersey is poised for a large sports betting handle for September. New Jersey led all states for total transaction volume over the first weekend of the NFL. From Thursday’s NFL season opener between the Tampa Bay Buccaneers and Dallas Cowboys through Sunday night, New Jersey recorded 12.5 million geolocation transactions. Pennsylvania was second at 11.5 million.

GeoComply recorded data on geolocation transactions across 18 states and the District of Columbia. Total, GeoComply tallied 58.2 million geolocation transactions – a 126% increase from the same period of the 2020 NFL season.

“Preparing for this NFL season has been a process that began before the end of last season, and we expected high volumes, but what we have seen has surprised us nonetheless,” said Lindsay Slader, Managing Director of Gaming for GeoComply. “The data tells a remarkable story about the growth of the industry in a short period of time. This success is a credit to all our clients and state regulators, who have worked tirelessly to prepare for the start of the new NFL season.”

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