Playtech Launches New Jersey iGaming Product with Bet365

Playtech Launches New Jersey iGaming Product with Bet365

Months after securing permission for iGaming and sports betting products in New Jersey, Playtech has launched its casino content in the state, according to a company release.

Playtech and its partner, bet365, are offering online casino content in New Jersey with games such as Frankie Dettori’s Magic Seven and the Age of the Gods series.


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New Jersey approved Playtech’s entry into the state, the company’s first foray into the U.S. market, earlier this year. Playtech has its headquarters in the Isle of Man.

What Playtech Offers

Playtech is notable for its online casino offerings — it has produced dozens of titles familiar to players on the best New Jersey slot sites.

Playtech and bet365 have partnerships in gaming markets around the world. For instance, in 2016, bet365 was the first online gambling operator to offer a new Playtech mobile casino app.

And Playtech online slot games have found a niche for users in the United States as well as internationally, including the popular Kingdoms Rise series.

“This is a significant moment for Playtech and our development in the U.S.,” Playtech Chief Operating Officer Shimon Akad said in Thursday's release. “Launching Playtech’s software in the U.S. is a landmark, and we are very pleased to be taking this step with one of our most trusted partners in bet365.”

State of New Jersey Market

Online poker and iGaming are on the rise in New Jersey. The state’s internet gaming win in June 2020 was $84.9 million, more than double the figure from June 2019, according to figures reported by the New Jersey Division of Gaming Enforcement. And New Jersey’s top online poker sites saw $3.5 million in peer-to-peer handle in June, about double in a year-over-year comparison with June 2019.

When it launches New Jersey sports betting (planned for later in the year), Playtech will enter a New Jersey market which, until the coronavirus shut down major sports leagues and physical casinos, was booming at a remarkable rate in the two years since the Supreme Court struck down the Professional and Amateur Sports Protection Act.

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