Penn National Creates In-House iCasino Studio, Buys HitPoint

Penn National Creates In-House iCasino Studio, Buys HitPoint
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Signaling an emphasis on online gaming, Penn National Gaming on Monday announced it has established Penn Game Studios, an in-house content development team focused on creating iCasino content.

In conjunction with creating the in-house studio, Penn National also said on Monday that it has acquired Massachusetts-based HitPoint Studios and its spun-off real money gaming company, LuckyPoint, according to a news release.

“We are incredibly excited to be launching Penn Game Studios, which is another important step in our company’s evolution into the leading omni-channel provider of retail and interactive gaming, sports betting and entertainment,” Jay Snowden, president and chief executive officer of Penn National, said in the release. “We will now have the ability to create exclusive content for our audiences, further leverage the Barstool Sports brand and our database of 20 million mychoice customers, and create cross-marketing opportunities with our brick-and-mortar facilities.”

In February 2020, Penn National entered a partnership with Barstool Sports, buying a 36% stake in the company.

Online casino games are legal in New Jersey, Pennsylvania, Delaware, West Virginia and Michigan. While Penn National has launched its Barstool Sportsbook brand in Pennsylvania, Michigan and Illinois, it could be looking for more opportunities to expand its online casino. The company is already live in Michigan with online casino, so it would make sense that Pennsylvania would be next since Penn National is based there.

More About HitPoint Purchase

Founded in 2008, HitPoint is an independent game design and development studio which has created more than 50 games for some of the largest publishers and brands in the industry, according to the release. That includes Microsoft, Ellen DeGeneres, EA/PopCap, Disney, Google and NBCUniversal.

In 2019, HitPoint spun off LuckyPoint to focus on real-money game development and the creation and operation of a remote gaming server, the release said. In addition to traditional online casino table games and slot machines, the LuckyPoint RGS brings a variety of gaming styles to desktop and mobile devices.

“We are thrilled to be joining Penn National and bringing our expertise to the company’s interactive division,” HitPoint CEO Paul Hake said in the release. “We look forward to adding our creativity, design and engineering skills to an already well-accomplished team at Penn National.”

HitPoint and LuckyPoint employees will be integrated into Penn National’s interactive division, Penn Interactive, according to the release.

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