Penn National Deal Gives Boom Sports Access In 5 States

Penn National Deal Gives Boom Sports Access In 5 States

Boom Sports, a game developer and tech provider, has gained market access to operate mobile sportsbooks and online casinos in five states — Ohio, Missouri, Louisiana, Mississippi and New Mexico.

The New York-based company and Penn National Gaming have reached an agreement that allows Boom to receive sports betting and iCasino operator licenses or "skins" in those five states, Boom Sports announced on Wednesday. Boom will hold the licenses for 20 years in each state.

“This agreement marks a pivotal moment in the history of Boom Sports,” Stephen A. Murphy, co- founder and CEO of Boom Sports, said in a news release. “As we aim to become the premier technology provider for the real-money online gaming industry, this deal will allow us to unveil our unique sportsbook vision directly to consumers.”

The agreement gives Boom primary skins in Mississippi and Louisiana, a secondary skin in Ohio, and third skins in Missouri and New Mexico, according to the release, which also says the company has an understanding “to pursue commercially reasonable efforts in additional states.” Sports betting is legal in Mississippi and New Mexico, while Ohio and Missouri considered bills this past legislative session. Louisiana does not have legal sports betting.

Boom Sports will not pay any cash up front for the sports betting licenses, but will instead build a series of games and products for Penn National. The first product, NASCAR Finish Line, was launched in February and has showcased live NASCAR races and eNASCAR competition for stock car racing’s push into eSports. The second product for Penn National, under the Barstool Sports brand, will launch in the coming months, the release said.

What Is Boom Sports?

Boom Sports is a game developer and technology provider that had previously partnered with NBC Sports and the XFL. It now adds Penn National Gaming and its partnerships with NASCAR and Barstool Sports, the sports media platform. Penn National purchased a 36% interest in Barstool in January, becoming Barstool’s “official gaming partner” in the deal.

Through its partnership with the XFL, Boom Sports announced in February it was launching PlayXFL, a mobile gaming app that offered fans the opportunity to win cash and prizes during the 2020 XFL season. The PlayXFL app offered two free prediction games to users. The XFL shut down its operations on April 10.

The XFL season was canceled on March 12 after the NBA, NHL and MLB postponed their seasons because of the coronavirus pandemic. XFL games drew modest interest at legal sportsbooks; broadcasts included live and updated betting information.

What’s Next For Boom Sports?

Boom Sports said in Wednesday’s news release that it will launch a consumer-facing sportsbook (either under its own brand or a partner’s brand), but remains committed to a business-to-business focus.

“We look forward to powering the digital products of the leading online casino operators in the world through our innovative game content, casual-friendly user experience and superior technology,” Med Nadooshan, president of Boom Sports, said in the release.

He said the market access provided through the Penn National deal “allows Boom to get our regulated, real-money products in front of consumers directly so we can make sure our partners get the most proven and successful products.”

Murphy, the company’s CEO, said it is a first step to offering premier free-to-play and real-money products to the U.S. gaming industry.

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