Penn National, Sportradar Announce NFL Data Partnership

Penn National, Sportradar Announce NFL Data Partnership
© USA Today

Penn National Gaming and Sportradar have entered into a partnership for official NFL data.

The announcement Wednesday continues a list of recent agreements with U.S. online sports betting companies for Sportradar, a sports data and content company.

“We are thrilled to be partnering with Sportradar for NFL data in advance of the upcoming football season,” Jon Kaplowitz, senior vice president of Penn National’s interactive gaming division, said in a news release. “Delivering official NFL data to our growing, loyal audience, including over 66 million Barstool fans and our 20 million casino customers, will provide tremendous wagering opportunities where we operate sportsbooks across the country.”

The partnership will allow Penn National to use the official NFL play-by-play data feed for in-game bets. Penn National can offer live, in-game wagering options on NFL games at its retail sports betting locations and on its Barstool Sportsbook app.

Sportradar’s NFL Deals

Last August, the NFL and Sportradar signed a multiyear deal to allow the company to collect and distribute official NFL game and player data to sportsbook operators. The distribution deal extended a partnership that began in 2015.

On June 17, Sportradar and FanDuel announced an extension of their deal to include the use of official NFL data, giving FanDuel access to all major U.S. professional sports league data. Sportradar also has an agreement with DraftKings.

On June 24, Roar Digital and Sportradar also announced they had extended their partnership through September 2026. Sportradar provides U.S. sports data to Roar Digital’s mobile sports betting app, BetMGM. The app will also be able to use Sportradar’s live streaming of sports events in the U.S.

Why the Deal Makes Sense

Penn National, based in Wyomissing, Pennsylvania, operates or owns 41 gaming and racing properties in 19 states. Many of its casinos, closed since mid-March because of the coronavirus, have reopened. It offers live sports betting in Indiana, Iowa, Michigan, Mississippi, Nevada, Pennsylvania and West Virginia.

It reached a deal in late April with Boom Sports for the gaming developer and tech provider to gain market access to operate mobile sportsbooks and online casinos in five states — Ohio, Missouri, Louisiana, Mississippi and New Mexico.

Penn National will soon launch the Barstool Sportsbook app, the company said in the news release. Penn National Gaming bought a 36% interest in the sports media platform Barstool Sports in January, becoming its official gaming partner.

With the NFL planning to play in the fall, Penn National will receive access to the in-game data through Sportradar. In addition to the NFL, Sportradar, a global company headquartered in Switzerland, has official partnership deals with the NBA, NHL, MLB, NASCAR, FIFA and UEFA.

“Penn National is at the forefront of sports betting in the U.S., and we are delighted to extend our partnership to include official NFL data,” Neale Deeley, Sportradar’s vice president of U.S. sales and gaming, said in the release. “We look forward to working together and providing a unique betting experience for their loyal customers during the upcoming NFL season and beyond.”

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