PointsBet Goes Big In Colorado With Nuggets, Avalanche Deal

PointsBet Goes Big In Colorado With Nuggets, Avalanche Deal
© USA Today

Just days after reaching sports betting agreement with the NBA’s Indiana Pacers, PointsBet has an even bigger deal in Denver.

PointsBet announced Friday in a news release that the company will become the official and exclusive partner of the professional teams and venue owned by Kroenke Sports & Entertainment there — the NBA’s Denver Nuggets, the NHL’s Colorado Avalanche, the Colorado Mammoth of the National Lacrosse League and the Pepsi Center, where the teams play.

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The gaming company, which is based in Australia, has a U.S. headquarters in Denver.

“We’ve long stated that our goal is to become synonymous with Colorado sports betting, and this exclusive partnership with our hometown teams in the Denver Nuggets, Colorado Avalanche and Colorado Mammoth, plus premium entertainment spaces within their playing arena, is a momentous step in that process,” Johnny Aitken, CEO of PointsBet USA, said in the news release.

The multi-year agreement includes retail & online sports betting, daily fantasy, online casino, and free-to-play games, the release said. The deal also has tie-ins with Kroenke Sports & Entertainment’s broadcast networks, Altitude TV and Altitude Sports Radio. PointsBet data integration will be worked into their programming.

On Wednesday, PointsBet became an official partner of the Pacers. As part of the agreement, there will be PointsBet signs throughout Bankers Life Fieldhouse in Indianapolis. PointsBet can also advertise on the sidelines between the benches and the baseline. It’s the first time a sportsbook will be able to place its branding in that area on the court.

PointsBet became an authorized sports betting partner of the NBA in February, marking the company’s first partnership with a professional sports league in the U.S. It recently became an authorized MLB gaming operator.

RELATED: More about Colorado sports betting and gaming

Colorado & Illinois Next For PointsBet

PointsBet is preparing to launch its sports betting platforms in Colorado and Illinois soon. It is already live in New Jersey, Iowa and Indiana.

Legal sports betting began in Colorado on May 1 and has seen the total sports betting handle grow from about $25 million in May to about $38 million in June, a 49% increase even with many of the professional sports leagues still shut down.

The Nuggets and Avalanche are two of the top teams in the restarted NBA and NHL seasons, respectively, and are expected to make deep playoff runs. The seasons restarted a week ago. No games will be played in the Pepsi Center this season, however, because the NBA and NHL are playing in “bubble” cities.

Just over a year ago, PointsBet entered into an agreement with Double Eagle Hotel & Casino in Cripple Creek, Colorado. The Double Eagle sportsbook will be similar to its sportsbook at the Catfish Bend Casino in Burlington, Iowa, the company has said.

RELATED: PointsBet to enter New Jersey iGaming market

PointsBet & MLB

PointsBet became the first sports betting operator to reach an agreement with an MLB team. The agreement, announced July 2 with the Detroit Tigers, allows PointsBet to advertise in Comerica Park, on the team’s broadcasts and on the Tigers’ digital platform.

As an authorized gaming operator of MLB, PointsBet is allowed it to use official league data and logos.

While the NFL’s Denver Broncos have announced sportsbook partnerships, the Colorado Rockies have not announced a sports betting partner.

For now, though, PointsBet can focus on launching in Colorado with the Kroenke sports teams agreements in hand.

“PointsBet demonstrated just how much they value Denver and the Rocky Mountain Region, when they chose to locate their United States headquarters here in Colorado. They recognize, as do we, that Denver is a fast-growing and dynamic city home to some of the most passionate sports fans in the world,” Matt Hutchings, Kroenke Sports & Entertainment executive vice president and chief operating officer, said in a news release.

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