Scientific Games Corp., Playtech Make Distribution Deal
Two major gambling technology companies are teaming up.
Las Vegas-based Scientific Games Corp. announced Monday a mutual distribution agreement with London-based technology company Playtech.
How Deal Will Work
The new partnership enables Scientific Games and Playtech to mutually benefit from each other’s scale and reach across the U.S. in addition to regulated markets in Latin America and Central, Eastern and Western Europe.
“This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on iGaming across the globe. A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers,” Shimon Akad, COO, Playtech, said in a news release.
“This partnership will significantly increase SG’s distribution to regulated markets in LATAM and Europe whilst also providing our customers in those markets with an even richer portfolio of exciting iGaming content. Playtech looks forward to benefiting from SG’s leadership in the U.S. as we look to roll out Playtech casino software in all regulated states.”
Playtech’s software will be available to operators via the Open Gaming System (OGS), with the agreement covering Playtech’s casino offerings, including slots, table games and live casino entertainment, which will all be integrated with Scientific Games’ features and promotions.
Timing Of Deal
Playtech’s game content will be rolled out through the OGS initially in New Jersey with more states to follow.
“Together with Playtech, we’ll bring quality and exciting gaming content to the U.S. market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets,” said Jordan Levin, Group CEO, Digital at Scientific Games.
“We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences.”
In late June, Scientific Games announced it intended to divest its lottery and sports betting businesses and pursue a strategy to “accelerate (its) path to become a content-led growth company focused on leading in both land-based and digital markets.”
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