Tennessee Keeps Sports Betting on Track to Start Nov. 1

Tennessee Keeps Sports Betting on Track to Start Nov. 1

One of the smaller start-ups in the sports wagering business, Action 247, an entry in the Tennessee online sports betting market, cleared another hurdle Thursday.

The Tennessee Education Lottery Corp. Sports Wagering Committee approved Action 247’s platform provider, UK-based Amelco, during a special meeting Thursday. Amelco is also licensed in several other states, including New Jersey, Pennsylvania, Colorado and Indiana.

CHECK OUT: Q&A with Tennessee Action 247 CEO & Founder Tina Hodges

Action 247 has attracted attention because it’s a brand-new company and plans to operate only in Tennessee. The competition so far will be heavyweights DraftKings, FanDuel and BetMGM, which were approved on Sept. 23.

Action 247’s CEO is Tina Hodges who is new to the gambling world and has been an owner and operator of a large lending company that was mainly in Tennessee but has since expanded to other states. Action 247 was conditionally approved by the state on Oct. 5.

Tennessee hopes to launch sports wagering by Nov. 1 with some operators doing test runs and setting up patron accounts a day or two ahead in order to assure a smooth opening. The state on Oct. 16 approved its sports catalog of events you can wager on.

There are no casinos in the state and Tennessee will have only online wagering.

More Approvals

At the TEL Sports Wagering Committee meeting, one other supplier was approved -- Swish Analytics Tennessee Inc., a Delaware corporation that supplies data and odds information services and has contracts with multiple operators.

The committee also approved seven vendors. In some cases, checklist items, such as insurance requirements, still have to be completed and verified before companies can begin doing business in the state.

As far as actual betting regulations, the committee also reaffirmed the prohibition on in-game proposition wagers during collegiate games.

More than one observer noted that the committee’s attention to detail was extremely exacting -- at one point, it engaged in a brief discussion regarding the distinction between the words “bet” and “wager.” In the end, the preference seemed to be for “wager.”

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