TransUnion, a Security Solutions Firm, Plans to Enter US Market

TransUnion, a Security Solutions Firm, Plans to Enter US Market

TransUnion announced Wednesday that it is set to enter the U.S. gaming market through its operating subsidiary, TransUnion Gaming Services LLC.

Aiming to provide security services such as identity, fraud and marketing solutions to operators across numerous states, according to a news release, TransUnion’s entry into markets is subject to regulator approval. TransUnion Gaming Services says it can assist online sports betting and daily fantasy sports, in addition to operators and casinos.

"TransUnion will bring its long international history in the gaming markets to the U.S., where we will leverage our expertise to provide great experiences to both players and businesses,” Steve Chaouki, president of U.S. markets at TransUnion, said in a news release. “...We will deliver capabilities and solutions that allow our customers to more seamlessly comply with regulations while delivering high consumer satisfaction.”

TransUnion has 12 years of history in the gaming industry. It says it played a pivotal role in expanding the United Kingdom’s gambling presence in the U.S. market. TransUnion Gaming Services assist operators from new player sign-up, onboarding and verification while aiming to provide a seamless user experience.

One of TransUnion’s integral products is TruValidate, which is the company’s key identity proofing, risk-based authentication and fraud analytics product. According to the company, it “unites personal and digital data into one of the most comprehensive data identity platforms in the world.”

Rapid Growth in U.S. Market

As more states legalize mobile wagering in the U.S. market and online gaming continues to grow, TransUnion aims to protect players and their data. In the UK, TransUnion has serviced 84 million transactions for top gaming brands related to identity verification, fraud and responsible gaming.

“We have plans to rapidly grow our business in the U.S., leveraging years of global expertise in the industry and new solutions that will make us a key contributor in this market,” Glen Goldstein, TransUnion’s diversified markets executive vice president and president of TransUnion Gaming Services, said in the release. “Ultimately, our entrance into the U.S. market will afford more trustworthy relationships between operators and their players.”

TransUnion Gaming Services is in the process of applying for multiple state licenses to work with U.S. operators.

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