TwinSpires Launches in Colorado in Time for Kentucky Derby

TwinSpires Launches in Colorado in Time for Kentucky Derby
© USA Today

Days after launching its rebranded sportsbook in two states, TwinSpires announced over the weekend that its new sports betting app and desktop product went live in Colorado.

Colorado is the third state — joining Pennsylvania and Indiana — in which the Churchill Downs-owned online wagering platform for sports and horse racing launched last week. The new online sportsbook debuted April 20 in Pennsylvania and Indiana, according to a news release.

To mark the launch in Colorado on April 23, the sports betting site is offering new bettors a TwinSpires sign-up promotion. New TwinSpires sports bettors in Colorado can be eligible for up to $1,000 in bonus bets.

The launch in the three states last week comes as parent company Churchill Downs Inc. prepares for its biggest event — the 147th Kentucky Derby — on Saturday at Churchill Downs in Louisville, Kentucky. The race this year returns to its traditional spot as the first Triple Crown run on the first Saturday in May. It was moved to September last year because of the coronavirus pandemic.

"We are excited to offer our state-of-the-art sportsbook app and market leading promotions in Colorado a week out from our biggest event of the year, the Kentucky Derby," Ian Williams, president of TwinSpires, said in the release. "Because we’re backed by Churchill Downs, the home of the Kentucky Derby, we can leverage nearly 150 years of wagering history to offer the best sports betting experience to our new players in the Centennial State.

”In fact, TwinSpires sportsbook is the only operator in Colorado where players can place their bets on both sports and next Saturday’s Run for the Roses."

Rebranded to TwinSpires

Churchill Downs Inc. announced in early January that it was transitioning from the BetAmerica brand to TwinSpires. Online sportsbooks in Michigan, Colorado, Indiana, Mississippi, New Jersey and Pennsylvania will also rebrand under TwinSpires during the first half of 2021, according to a news release announcing the change.

CDI has used the TwinSpires brand in its online pari-mutuel wagering business since 2007. CDI has nearly 150 years of wagering history for handicapping races and providing unique customer experiences at the Kentucky Derby.

Colorado launched its sports betting market on May 1, 2020, with four sportsbooks going live. The Colorado Limited Gaming Control Commission lists 20 approved online sportsbooks and 17 approved retail sports.

In February, Colorado showed its first decrease in monthly sports handle, much like other states did after the NFL season ended. However, its $266.5 million was still the third-highest total since the market launched.

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