Earlier this year it was announced William Hill was ending it's four year stint as the official betting partner of The FA, handing the reigns over to one of their top competitors, Ladbrokes. Following the announcement, William Hill went looking for new partners to secure, walking away with not one, but two major betting partnerships.
After some extensive time this summer investigating potential partners, William Hill has announced their deals to become the official betting partners of two of the Premier Leagues' top clubs, Everton FC and Tottenham Hotspur FC.
The deals mean William Hill will be featured all throughout the clubs' stadiums on game days as well as provide exclusive access to odds on all the teams' matches. The bookmaker will hold in-stadium betting rights to both major grounds while also contributing to each teams' community through betting concourse renovations and community work.
Since 2012, The Football Association has carried William Hill as their official betting partner. The industry-leading bookmaker spent the last four years as a sponsor of the English National team and The FA Cup as well as held in-stadium betting rights at England's prized Wembley Stadium.
As of a June of 2016, William Hill turned those reigns over to Ladbrokes. And Ladbrokes, a major competitor to William Hill, was beyond excited to secure The FA partnership and all the benefits that come with it.
William Hill certainly benefited greatly from the exposure that comes with the the title of The FA's official betting partner and Ladbrokes is looking forward to all the same perks. Fortunately, it didn't take long for William Hill to find a new partner in the form of Everton FC and then Tottenham Hotspur FC.
Everton FC is a founding club of the Premier League, carrying unprecedented clout among the league's many clubs. Despite the club not always preforming at top class each year, year after year Everton finds droves of top bookmakers looking to tie their name to such a historic club. William Hill's partnership with the Liverpool-based team is surely a victory for the bookie.
The partnership also means the operator might not be so disappointed to lose the Wimbley betting rights. Thanks to a stellar home stadium themselves, the Everton partnership offers William Hill in-stadium betting rights at Goodison Park, meaning William Hill adverts will be displayed all throughout the stadium including the LED advertising boards, interview backdrops and other prominent places around the park.
Following the big announcement, William Hill and Everton officials also confirmed the betting concourse at the stadium is getting a major renovation. William Hill wanted to ensure that not only their presence was felt in the stadium but the loyal Everton fans felt a connection with the bookmaker.
Outside of the extensive advertising benefits, William Hill and it's players will benefit from exclusive access to odds on all Everton FC matches. It doesn't matter if it's a league game or a cup tournament, William Hill Sports is now the home of all things Everton betting.
The Hotspur might not be an original Premier League club but they have a dazzling history of their own. Among many other accomplishments since their inaugural season in 1882, the Hotspur were the first non-League team to win The FA Cup (1900-01), the first club to win the League and The FA Cup in the same season (1960-61) and were even the first British club to win a major European tournament, the '63 European Cup Winners' Cup.
Clearly Tottenham is a quality football club with a quality reputation around not only the league, but the world. Aside from the benefits of the association with the club, William Hill's partnership with the Hotspur will see a lot of the same perks they got with the Everton deal.
The bookmaker will have exclusive in-stadium betting rights to White Hart Lane and additional adverts scattered throughout the stadium. William Hill is not renovating the betting concourse at White Hart Lane like they are at Goodison Park but they are giving back directly to the Tottenham community through investing in the Hotspur's charitable organization, Tottenham Hotspur Foundation.
Other perks from the partnership include the bookmaker offering exclusive odds on all the team's games. Players looking to consistently bet on Tottenham games, regardless of league or tournament, can turn to William Hill for exclusive odds.
Head over to William Hill today to see what special offers the bookmaker is offering while we wait for football season to come back!