World Series Champion Red Sox Sign MGM as Casino Partner
Get ready to see the MGM logo on the Green Monster.
In the latest chapter of professional leagues and teams inking deals with gaming-related entities, the Boston Red Sox have entered into a multiyear deal with MGM Resorts, which will become the “official and exclusive resort casino” of the reigning World Series champions.
It follows a move last November in which MGM Resorts signed on as the first “Official Gaming Partner” of Major League Baseball.
MGM’s deal with the Red Sox, announced in a joint release, will be plainly evident to anyone watching games at Fenway Park this coming season. The agreement includes visible messaging behind home plate, as well as the MGM logo displayed on the Green Monster, the ballpark’s iconic outfield wall.
The agreement was facilitated by Fenway Sports Management, a division of Fenway Sports Group, which is the parent company of the Red Sox.
A Presence Beyond Signage
The deal also calls for MGM to have a presence on Red Sox radio broadcasts and other team-controlled media outlets, VIP game day hospitality and fan experiences at Fenway Park, and MGM’s new Springfield, Mass., property becoming the new home for the team’s annual winter fan event.
Sam Kennedy, president and chief executive officer of the Red Sox, called it “a natural partnership for our two brands” given MGM’s expansion into Massachusetts. MGM Springfield, a $1 billion resort casino, opened in August of 2018.
MGM has set the standard in the hospitality and entertainment industry and their recent expansion into the Commonwealth makes them a clear partner,” Kennedy added. “We are thrilled to welcome them to the Red Sox family and look forward to a long collaboration.”
The Red Sox partnership comes on the heels of the deal MGM struck with Major League Baseball, which allows MGM to promote its brand and gaming options on the league’s digital and broadcast platforms such as MLB Network and MLB.com, and allowed MGM exclusive use of official and enhanced statistics.
MLB and MGM also pledged to work jointly on efforts to protect the integrity of the game.
But despite those agreements, Major League Baseball’s relationship with gambling still has its hiccups — as evidenced last week, when MLB asked sports books in Nevada to take down odds on spring training games, citing the developmental aspects of the exhibitions.
The Trend Continues
The Red Sox partnership is just the latest in a growing list of teams and leagues partnering with gaming entities, despite earlier concerns about legalized sports betting, now allowed on a state-by-state basis.
Several individual teams have followed suit. The NHL’s Vegas Golden Knights and New Jersey Devils have each signed agreements with the sportsbook William Hill, while the NFL’s Oakland Raiders signed Caesars as a founding partner of the franchise’s new stadium in Las Vegas, where the team plans to begin play in 2020.
Stay In The Loop With Free Bets, Insider Tips & More!
Live Betting. Sports Promos. Sent Weekly.