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Football is a prime sport for betting: it’s unpredictable, fun and offers great returns on a vast number of bets. From 'full-time result' to 'correct score', 'first goal scorer' to 'Asian handicap', 'both teams to score' to the 'number of total goals', there’s a huge variety of match markets and in-play options to bet on.
Bookmakers are focused on giving the punter as many opportunities to bet as possible, and we see that in evidence with such diverse football betting markets as ‘first goal to be an own goal’, ‘who will register a clean sheet’ and ‘who will concede a penalty’.
It remains something of a hidden gem in the football calendar, but the biennial African Cup of Nations should really be a fixture in any self-respecting punter’s almanac. Why? Because some of the worl ... Read More
Thank Coral it's Christmas! This Christmas season, Coral is looking to give away trendy 'retro football shirts' to all it's newest customers who join between now and 1st January. Players who signup th ... Read More
For all intents and purposes, the lead up to the latest round of World Cup qualifiers has been far from ideal. However, as is often the case with England, adversity brings out a certain resolve, so ma ... Read More
Last year, Man City met West Ham early in the Premier League season and the two clubs battled to a 2-2 draw. Shrewd punters are hoping for the same result this Sunday as Man City is a heavy favourite ... Read More
This Saturday, a slow-starting Arsenal club look for their first win of the new EPL season against Watford. Traveling to Vicarage Road might be a tougher task for the Gunners than expected considering ... Read More
Picking an outright winner this early in the season, in a match between two of the top teams in the English Premier League, is truly a toss-up. Punters eyeing the Tottenham vs Liverpool match this Sat ... Read More
If you try to navigate yourself around football betting markets it is difficult to know where to start. However, the markets themselves are pretty self-explanatory.
If you want to place a bet on, let’s say, Chelsea to beat West Ham but without there being the chance of a draw, then you can use the ‘draw no bet’ market. If you think that Chelsea will either win or draw at full-time then you can bet on the ‘double chance’ market, which gives you both options, although at a diminished price.
If you feel that Chelsea are going to win without their opposition scoring, then the best market to use is the ‘win to nil’ market, which allows you to bet on Chelsea not conceding a goal.
Predicting the correct score is a very popular market among punters, too; as its name suggests, you are required to guess the correct score at the end of the match. The odds for this market are usually very good, because predicting the outcome is almost pure guesswork.
Predicting the first goal scorer can be equally difficult, seeing as there will be a chance of any one of eight or nine players likely to get on the score sheet. Of course, theoretically, any one of twenty-two players can score, but there is less chance of a defender scoring than a forward, for example.
This, along with ‘anytime scorer’, ‘first to score for their team’, ‘last goal scorer’, and ‘first to score two or more goals’ each follow the same pattern: odds are offered by bookmakers for each respective outcome and you simply bet on whichever development you think will happen.
Other popular football markets offered by the majority of bookmakers include ‘scorecasts’, where you are required to guess the first goal scorer coupled with the correct score of the game – a market that can result in a huge profit if you are able to predict correctly.
These days, bookmakers even give you the option of the 'corners' markets - guessing how many corners you think one team will win - or the 'cards' markets - how many red or yellow cards a team may incur - though these markets don’t always offer very good odds.
So where can the best value be found? Accumulators are highly favoured in football betting – by combining three or four teams on a bet to win, odds of around 50/1 can be achieved. Even teams that are expected to win the match will sometimes have an off day, though, so picking seven teams and backing the bet as a 5/6-fold can provide a healthy cushion.
Accumulators are popular for 'full-time results', 'both teams to score', as well as 'under/over' markets. For the latter pair, previous meetings and form are often the best indicator as to whether matches will produce goals or not.
In terms of backing a full-time result, if you wish to plump for a winner, odds on away wins are typically better than home wins. If an accumulator of 3-5 away wins comes good, a healthy profit is inevitable. Backing big clubs away from home is often worthwhile, with odds of around evens usually available; although away wins are rarer, big clubs will win games regardless of the venue.
For example, Arsenal were 4/5 to win at West Brom in November 2014 with Winner Sports, while Manchester City were 6/5 with Coral Sports to beat Southampton at St Mary’s. Odds for draws are always reasonable, mainly because punters like backing winners, not draws. Generally, a draw double will give odds of around 10/1.
When backing a team to win, specify how to they might clinch it to add a bit of extra value to the market. Backing a team to either 'win to nil', or 'to win with both teams to score' brings significantly better odds than a simple 'full-time result' outcome.
Despite both teams’ recent defensive frailties, Crystal Palace to beat Liverpool in November 2014 with a 'both teams to score' bet was a lengthy 7/1 with Bet365 Sports. Chelsea were also widely available at 2/5 to win away at Sunderland, but placed at 6/5 to 'win to nil'. This represented good value considering the huge gulf in class between two teams at opposite ends of the table.
Football betting, particularly in the top UK divisions, can be very unpredictable; anyone can beat anyone. Burnley’s win at Stoke or West Ham’s victory against Manchester City are recent examples. Leagues like La Liga or the Bundesliga are generally more foreseeable, particularly where the big clubs are concerned. Teams like Bayern and Real Madrid can often be counted on to win the majority of their games.
This Friday, 26th August, reigning league champions Bayern Munich kick-off their 2016/2017 Bundeliga campaign at Allianz Arena against Werder Bremen. Based on the last 20 or so fixes between the two, ... Read More
Kicking off this week is the second leg of the Europa League qualifying play-offs and despite the obscurity of some of the squads, there is a wealth of value within the markets. Here are the best bets ... Read More
This Wednesday and Thursday, the Champions League Qualifiers are offering a wealth of betting value for all you interested punters. Man City is the premier name among the contenders but thanks to some ... Read More
Backing the favourites in Real Madrid to win outright might not be your best strategy. Should punters be considering the +1 Asian Handicap market after the market hit 7 of the last 10 times the squads ... Read More
This Friday, 19th August, José Mourinho’s Man United squad takes on an adjusting Southhampton squad lead by the recently named head coach, Claude Peul. If United's dismantling of Bournemouth is anythi ... Read More
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Since handing over The FA betting partnership to Ladbrokes after a four year stint, William Hill has been on a tear, signing two Premier League clubs earlier this week before announcing a three year d ... Read More
The world's leader in sports betting, William Hill is set to become the official betting partner of two of the Premier Leagues' top clubs, Everton FC and Tottenham Hotspur FC. The deal will see Willia ... Read More
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No offense to Wales and Portugal, but this is the semi-final most neutral spectators want to see: this Thursday, 7 July, Germany must battle it out with host France for a place in Sunday’s European Ch ... Read More
Real Madrid Galácticos Cristiano Ronaldo and Gareth Bale will meet at the Stade de Lyon on Wednesday evening, ready to do battle over a place in the final as Portugal takes the pitch against Wales in ... Read More
Euro 2016 is racing towards a climax, but before the 10 July final plays out, there are still plenty of ways for you to boost your bankroll. From loss insurance to odds enhancers, the web's best bookm ... Read More
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Euro 2016 is a time of plenty when it comes to online sports betting bonuses. With the industry's top bookmakers working hard to give you more value throughout the competition, picking through the myr ... Read More
The European Championships of 2016 are well and truly underway; with many bookmakers offering special bonuses and promotions targeted specifically at Euro 2016 betting markets, this is a fantastic tim ... Read More
During major tournaments like Euro 2016, there are plenty of opportunities to claim some big bonus offers. Right now, the biggest betting sites are sizing each other up to serve the most competitive d ... Read More
eSports and football are headed for a massive collision expected to help push the former into the upper echelon of sports right along side the latter. Major football clubs around the world, including ... Read More
With Euro 2016 about to kick off, Gambling.com has scoured the various markets for the tournament to find some of the best odds out there. The following article breaks down all the best bets a punter ... Read More
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Knowledge of past European Championships will not guarantee winning bets, but what an awareness of the history of the tournament can do is better inform your betting decisions. It's worth considering ... Read More
As Euro 2016 commences, most major bookmakers are looking to grab the attention of the millions of punters waiting to place their bets. One major bookie thinking outside the box has decided to bring a ... Read More
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These days, bookmakers are focused on giving the punter as many opportunities to bet as possible, and we see that in evidence with such diverse football betting markets as ‘first goal to be an own goa ... Read More
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