October 17th, 2017
Paddy Power recently featured at the Festival of Marketing where it unveiled eyebrow-raising plans to bring robotic technology and AI into their gambling business. Soon, punters will be able to ask Alexa about the latest odds!
October 16th, 2017
It was always going to be a big night for the bookies – the build-up to the match of the year (if not the decade) was an exercise in how to achieve maximum publicity. Nevada was set to do especially well, given it's a top spot for gambling and casinos in general. However, even the most optimistic of experts might not have predicted the huge 1,651% increase!
October 12th, 2017
The latest sportsbook to get involved in the "request-a-bet" phenomenon via social media is Ladbrokes, which has recently introduced #GetAPrice for its customers to lay their hands on an almost-instantaneous price on the markets they want to see go live. Find out how you can join in the #GetAPrice action!
October 10th, 2017
The future of sports betting in the United States has never looked rosier than the last few months. After years of working through the labyrinthine American legal system, officials from the state of New Jersey will finally get their case for legalization in front of the highest court in the land, the U.S. Supreme Court, on December 4!
October 9th, 2017
Considered one of the most progressive gaming sites in terms of unique products and features, the Swedish-based LeoVegas has launched an absolutely groundbreaking new feature to accompany their budding bookmaker. Punters in Sweden, the initial test market, can now see live betting odds when browsing online for arenas and event sites!
October 3rd, 2017
If popular opinion is any indicator, the time has never been better for the United States to make a push to legalize sports betting throughout the country. According to a recent poll, for the first time ever, more than 50% of American approve sports betting, a massive indicator of the recent shifts in the country's feelings toward gambling!
September 30th, 2017
Betfair has announced their latest promotional campaign featuring former professional football star Rio Ferdinand's journey to becoming a professional boxer. Considered one of the top defenders in the EPL during his tenure, the project is aptly named 'Defender to Contender.' Read on for more on Betfair's latest project!
September 29th, 2017
Ladbrokes Coral Group has launched a range of new sports betting markets powered by Digital Sports Tech (DST). The Match & Player Specials markets combine prop bets and popular match markets to create same-game accumulators, powered by DST’s software!
September 28th, 2017
Betting giant William Hill has recently announced it will enter into a two-year partnership with BD Stadia – the specialist stadium betting providers. BD Stadia is the largest provider of its kind in the UK, with access to a number of large football clubs. This is a move that's certain to benefit both companies in the long run!
September 26th, 2017
While the proliferation of betting sponsorships in football has taken something of a media hammering of late, many sportsbooks remain heavily involved in horse racing and Betfair has just signed a deal that will see it continue as a heavyweight sponsor of the sport!
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