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Betfair’s ‘Defender to Contender’ to Feature Rio Ferdinand

Betfair’s ‘Defender to Contender’ to Feature Rio Ferdinand

September 30th, 2017

Betfair has announced their latest promotional campaign featuring former professional football star Rio Ferdinand's journey to becoming a professional boxer. Considered one of the top defenders in the EPL during his tenure, the project is aptly named 'Defender to Contender.' Read on for more on Betfair's latest project!


New Match & Player Specials Markets at Ladbrokes and Coral

New Match & Player Specials Markets at Ladbrokes and Coral

September 29th, 2017

Ladbrokes Coral Group has launched a range of new sports betting markets powered by Digital Sports Tech (DST). The Match & Player Specials markets combine prop bets and popular match markets to create same-game accumulators, powered by DST’s software!


William Hill Moves to Dominate In-Stadium Betting with Deal

William Hill Moves to Dominate In-Stadium Betting with Deal

September 28th, 2017

Betting giant William Hill has recently announced it will enter into a two-year partnership with BD Stadia – the specialist stadium betting providers. BD Stadia is the largest provider of its kind in the UK, with access to a number of large football clubs. This is a move that's certain to benefit both companies in the long run!


Jockey Club Racecourses’ Betfair Sponsorship Continued

Jockey Club Racecourses’ Betfair Sponsorship Continued

September 26th, 2017

While the proliferation of betting sponsorships in football has taken something of a media hammering of late, many sportsbooks remain heavily involved in horse racing and Betfair has just signed a deal that will see it continue as a heavyweight sponsor of the sport!


Paddy Power’s #WhatOddsPaddy Features the Wildest Wagers

Paddy Power’s #WhatOddsPaddy Features the Wildest Wagers

September 26th, 2017

Paddy Power's official twitter account has always done a great job of grabbing attention but it's latest social media campaign might be it's most attention-grabbing thanks to the wild wagers it features. Read on to find out more about Paddy Power's #WhatOddsPaddy!


Revamped Mr Green Sportsbook Launched with Bettorlogic

Revamped Mr Green Sportsbook Launched with Bettorlogic

September 25th, 2017

Sportsbook Mr Green is rejigging its online betting system with the help of data analysis firm Bettorlogic. The Stockholm-based betting firm and casino will now be backed by a new Kambi-powered Sportsbook 2.0, which will use Bettorlogic’s statistics and predictive models to customise bets and make them more personalised with the ‘Bet Assist’ brand!


Leicester Tigers Launch New App with Help from Leo Vegas

Leicester Tigers Launch New App with Help from Leo Vegas

September 8th, 2017

Sports betting firms continue to invest money into elite rugby, with LeoVegas being the latest brand to support the growth of the sport. As part of its role as official betting and gaming partner to Leicester Tigers RFC, the company has just announced the launch of a new mobile app in conjunction with the high-flying Aviva Premiership club. It’s designed to take the match day experience of fans to new levels!


The Drop Zone Launched at DraftKings as They Eye Ireland

The Drop Zone Launched at DraftKings as They Eye Ireland

September 8th, 2017

American fantasy sports site DraftKings is crossing the pond for its latest venture. Titled ‘The Drop Zone,’ this new fantasy football league game works in a similar fashion to the English Premiership. Players will have to battle opponents to avoid being demoted, and those that avoid it the longest will win a bonus cash prize!


Live League of Legends Betting Odds Thanks to Betradar

Live League of Legends Betting Odds Thanks to Betradar

September 8th, 2017

This month, sports and betting data provider Betradar expanded its online betting software to include the video game League of Legends, offering live odds on matches for the popular eSports title!


Rugby Challenge Cup and Ball Street Sign Ladbrokes Deals

Rugby Challenge Cup and Ball Street Sign Ladbrokes Deals

September 7th, 2017

UK betting giant Ladbrokes recently confirmed it will be the title sponsor of the Rugby League Ladbrokes Challenge Cup for one more season at least. Ladbrokes has also gone into partnership with the Ball Street Network of fan channels for the 2017/18 season!


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