Bookmaker Reviews

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New Zealand
  • UK license since 1974, they accept large bets without an advisor
  • Most comprehensive content and markets in the industry
  • In-running Betting supports an astonishing breadth of global sport

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  • Doesn't list its sports on the left of the main page and then bombard you with an array of sub-menus
  • Works hard to match the major operators' odds and pricing
  • Live betting tab is an easy way to place instant bets on everything from tennis to football

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  • One of the leaders in the ever-growing online sports betting industry
  • Mobile Sports platform available
  • Outstanding graphics

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  • World's Premier sports betting exchange allows users to bet against one another opposed to the house
  • Achieve a fairer market price and winning dividend
  • As many as 11,6000 betting markets on the site

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  • Partnered with sports betting experience company Kambi
  • Platform has a clean, minimal design, all in stylistic shades of green
  • Offers one of the largest selection of sports to bet on

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  • One of the oldest and most trusted bookmakers in the UK
  • Listed on the London Stock Exchange and offering markets on just about everything
  • One of the top 3 bookmakers in all of Europe

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  • Football, tennis and cricket betting markets standing up well in a price comparison with other top online bookmakers
  • In-Play product is a clear focus for Winner, and done quite well
  • Promotions offered around major betting events

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  • Main focus is on horse racing and football
  • Up to 100 markets on any Premier League Match
  • Humorous often edgy content and innovative betting markets

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*T&C's apply to each offer, click Bet Now for more details is committed to providing all the information you need to place smart bets. Our online sports betting reviews are a trusted resource for thousands of betting fans who want the latest facts on the thriving online betting industry.

What can you expect from these reviews? only publishes reviews of sites trusted to treat punters fairly. That means will never recommend or point you in the direction of a disreputable site where your chance of getting a return on a winning bet may be at risk. The internet is a very big place and unfortunately there are still some untrustworthy bookmakers out there, despite the tight regulation of the industry.

Deep Analysis is committed to looking beneath the surface and providing a full analysis of every affiliated sports betting site. Instead of focusing on the basic details and the various sign-up promotions on offer, aims to evaluate every aspect of the leading online bookmakers, so you can always make an informed decision before you create an account. knows which sites have a particularly strong offering in specific areas, so if horse racing and football betting are your thing or you prefer to try your luck with more niche sporting events, you'll find all the information you need on site. Paddy Power is ideal for football fans, but Betway might be more suitable if you're planning a big wager on the next UFC event or Aussie rules football, for instance.

Anyone with an interest in sports betting knows it takes more than a few betting markets and a list of odds to provide a great experience. assesses the whole picture – from the software and graphics used by each site, to their payment systems and customer support – and also looks at which sites excel in catering to emerging trends like in-play, live streaming and mobile betting. These factors are increasingly important to today's tech-savvy betting fan, so has made it a mission to find out which bookmakers are really delivering the goods.

The Best Promotions's goal is to find the very best promotions offered by betting sites and make sure you never miss out on a chance to boost your winnings. Whether you're looking for a sign-up bonus, loyalty programme, money-back specials or regular free bets, you can count on these reviews to highlight the most appealing bonus options.

Thorough market research is undertaken in order to let you know how competitive the odds are from each online bookmaker – vital information if you're serious about maximising your return. For example, Betfred is likely to have the best price on Manchester United's next match, and it's true that Betway consistently offers some of the best odds in the business.

There are plenty of places to bet online, but its not always easy to find the best place for you. That's where comes in: the helpful summary sections list the pros and cons of each affiliated online betting site. The market changes every day, so the reviews are constantly revisited and updated. To make things even easier, also gives each betting site an overall rating and a mark out of five in a host of key categories – event coverage, betting options, payment options, in-play betting, bonuses, and more. So if you need to make a quick decision before you sign up for a new account, just take a glance at these reviews for the latest lowdown.

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