Available in:New Zealand
The Inspired Gaming Group, long-known as an elite brick-and-mortar software and terminal supplier, revamped their company after a massive acquisition by a leading private equity firm back in 2010 and began exploring the exploding online gambling industry. Since 2011, the British-based Inspired Gaming has established partnerships with some of the top online gambling brands in the world, expanded outside the traditional online casino services, and became the industry-leader in virtual sports software, all in an effort to blur the lines between brick-and-mortar and online gaming.
The budding supplier has established its brand as the world leader in SBG [Server-Based Gaming] Technology, meaning they supply brick-and-mortar casinos with table, slot and bingo game terminals that connect to servers, ultimately connecting the machines, similar in a sense to progressive jackpots or poker networks. Inspired Gaming also supplies online gambling operators with video slots, online table games and a wealth of virtual sports, all of which are also connected via servers.
The Inspired Gaming Group has had a hand in the brick-and-mortar gambling industry for quite some time but it was only in the past few years that the supplier began establishing itself within the world of online gambling. This notoriety led to Inspired securing partnerships with world-class online brands like Coral and Paddy Power.
A majority of these partnerships pertain to the partners' sports betting offerings as Inspired touts the most extensive list of virtual sports on the market. A portion of Inspired's immediate success came from the deal they secured with OpenBet to promote and feature their virtual sports across all OpenBet operators. The video slot and online table game offerings have yet to reach some of the more elite online casino offerings but can be found on quality sites across the web.
A big draw for Inspired Gaming is their excellent HTML5 mobile games offered through their 'Virgo' remote gaming server. These mobile games are featured by world-renowned operators like Betfred and include titles such as Goddess of the Amazon, Merlin and White Knight.
Virtual sports betting is one of the newest yet fastest growing betting markets on the planet. For those unfamiliar, virtual sports betting relies on virtual sporting event simulations. These simulations, aesthetically similar to video games like EA Sports' FIFA, use calculated formulas to produce random results to wager on just like actual sporting events. Favourites are established but have the possibility - albeit a small one - to lose despite the automated process. Inspired Gaming produces not only a wide selection of virtual sports to bet on but each game features truly elite graphics.
The specialisation in SBG technology prepared Inspired Gaming for the industry of the future as suppliers have begun realising players enjoy the connection progressive networks bring. Gambling operators of all platforms have begun ensuring their players feel connected with all other like-players across the globe using tools like SBG terminals as well as expanding the use of the progressive jackpot formula as Inspired has done with their virtual sports.
By now it's painfully obvious SBG technology is the name of the game with Inspired Gaming Group. The company's brand-and-butter is their SBG terminals featured across the globe in top brick-and-mortar casinos; these terminals include slot and table game variations. Outside of their lucrative real-life casino services, Inspired supplies a wealth of virtual services.
The virtual sports software supplied to topnotch online bookies is gaining a reputation as the industry standard. Inspired's rapid expansion in this segment can be partially attributed to their fortunate partnership with the established OpenBet software company.
Inspired has also begun to hang its hat on their mobile software platform. The development team has established themselves as elite among HTML5 game suppliers which in turn brought top brands sniffing around and eventually partnering with Inspired. Inspired's Virgo, the remote game server offering, has garnered a wealth of attention and praise as well.
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