Betfred and Bet365 Get Inspired with New Betting Options

March 17th, 2016

SHARE

Betfred and Bet365 Get Inspired with New Betting Options

Betfred and Bet365 can now offer a bevy of bountiful games thanks to a new partnership with the Inspired Gaming Group. Just over 12 months after Inspired appointed Lee Gregory as the Managing Director of the UK and Dave Hammond as SVP of Mobile, the SBG Video Lottery and Virtual Sports provider has partnered with Betfred and Bet365.

The two deals will see Inspired provide mobile HTML5 gaming options, including White Knight and Merlin slots, to both sites via its Virgo remote gaming server. Not only that, but Bet365 will be filling its Italian platform with a host of new virtual sports betting options, including horse racing and football.

New Deal to Bolster Bet365's Italian Empire

Back in 2015, Bet365 enjoyed a successful 12 months of operation in Italy with its live and online sports betting platforms, raking in a staggering €1 billion (£780 million). Of this figure, Bet365 was able to generate €276 million (£216 million) in online revenue; an amount of money that was not only more than four times greater than that of its closest rival, Eurobet, but enough to make it the leading sports betting operator in Italy.

Buoyed by this success, Bet365 Italy will now offer a range of virtual sports betting options courtesy of Inspired. The new features will include:

  • A full library of eight Virtual Sports, including: football, horse racing, greyhounds and cars.
  • All Virtual Sports will be available online for players to enjoy across eight feeds.

Commenting on the new deal, Inspired's president of Italian operations, Vitaliano Casalone, explained that more than 25% of the country now wagers money on virtual sports. With the help of Bet365 he expects this figure to grow in the coming months. Casalone explained:

"The success of Inspired’s Virtual Sports in Italy has been phenomenal – 25% of all bets in Italy are now on our Virtual Sports and this is growing all the time. We are thrilled that Bet365, with whom we have an excellent partnership across many other international markets, has added our Virtual Sports to its product portfolio. We are confident that they will be an immediate hit and drive substantial incremental revenues for Bet365."

Better Ways to Bet 'On-the-Go' for Betfred Punters

While Bet365 is busy building its Italian empire with Inspired, Betfred will be looking to build on the relationship it's had with the company since 2009.

The latest contract extension will see Betfred focus much more on Inspired's range of mobile slots and titles, such as Centurion, Super Hot Fruits and The Guardians. In fact, with Inspired recently cutting a deal with software supplier NextGen, the partnership with Betfred should facilitate the release of even more mobile products in the coming months.

Steve Rogers, Inspired’s chief commercial officer for digital games, said:

"Our mobile business is growing rapidly from a combination of new partnerships, such as Betfred and the recently announced deal with NYX [NextGen], and chart topping games, such as Rise of Anubis and Rush Football Live."

Casino News Articles


Hall of Gods €6.7m Jackpot Won by LeoVegas Mobile Player
Hall of Gods €6.7m Jackpot Won by LeoVegas Mobile Player

A simple spin has yielded life changing money for one LeoVegas casino player. A 37-year-old man won more than €6.7 million with a play on NetEnt’s Hall of Gods game on the award-winning LeoVegas ... Read More

Ronnie O'Sullivan Sporting Legends Slot Released by Playtech
Ronnie O'Sullivan Sporting Legends Slot Released by Playtech

In what is a fitting tribute, Playtech, renowned casino software provider, decided to pay homage to the snooker veteran with the release of their brand new ‘Ronnie O’Sullivan Sporting Legends’ ... Read More

NetBet Add to Portfolio With New Realistic Games Offerings
NetBet Add to Portfolio With New Realistic Games Offerings

Slots from Realistic Games are now live at NetBet's online casino with offerings like Win Sprint, Symmetry and Time is Money all available for slots fans. The news comes during a solid start to 2018 ... Read More

Real Life Roulette Tables Now Featured During Online Play
Real Life Roulette Tables Now Featured During Online Play

Live casino games used to only feature real life dealers and tables in a video studio but not anymore. An online casino recently unveiled its newest ambitious addition, providing access to live ... Read More

NetEnt Game Makes Two Players Multimillionaires in One Day
NetEnt Game Makes Two Players Multimillionaires in One Day

NetEnt, a provider of online gaming solutions, recently announced 'Mega Fortune Dreams' slot game produced not one but two multimillionaires on the same day, with wins taking place on two separate ... Read More

Latest Slot Game Releases Give Players Fresh Chance to Win
Latest Slot Game Releases Give Players Fresh Chance to Win

NextGen Gaming, Yggdrasil Gaming, Microgaming and Play N’ Go have all released visually stunning, diversely themed games that should thrill customers and add to the already stellar selection of ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

Casino Guides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter