Betting Markets

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United Kingdom

Betting markets are the DNA of any online betting site, the building blocks from which betting opportunities are composed. Take a look at the various ways online betting sites display and develop betting markets, and the key considerations for punters looking for a new bookie to bet with.

What's also worth noting is what sport and non-sport betting markets sit atop the rest as those markets will have the largest variations of wagers potentially offering a better chance of finding real betting value. But, savy punters will be sure to investigate all markets regardless of popularity because betting value can be found where you least expect it.

Recommended Betting Markets

Alpine Skiing Betting
Traditionally not a major sport at the bookmakers, alpine skiing betting is growing in popularity thanks to its television deals.... Read More
Athletics Betting
Athletics is an unusual concoction of a sport that tends to drift by in the background for most of the year, before exploding into life ... Read More
Aussie Rules Football Betting
If you’ve never been properly introduced to Australian Rules Football - better known simply as Aussie Rules - it can be easy to mistake the ... Read More
Baseball Betting
Baseball has long been one of the US' most cherished sports. Its unpredictable nature makes it the perfect topic for a lively discussion, but not ... Read More
Basketball Betting
Betting basketball can be one of the most lucrative practices as long as punters avoid getting caught up in the excitement of the games. As ... Read More
Betting Exchange
A betting exchange is an alternative available to the punter who does not wish to bet with bookmakers.... Read More
Boxing Betting
Boxing is sporting art at its finest. Each bout is a unique and enthralling contest of speed, strength, technique, reflexes, endurance and willpower. Boxing has ... Read More
Cricket Betting
Cricket is widely regarded as one of the most complicated sports in the world. As you may expect, then, cricket betting is not always the ... Read More
Cycling Betting
While Cycling has long been popular on the continent, Britain is just waking up to the ins and outs of what can be a complex ... Read More
Darts Betting
It’s a sport that is often ridiculed for its lack of sporting physiques, but darts places many of the same demands on its ‘athletes' as ... Read More
Football Betting
In football, there are three possible outcomes: win, lose or draw. The likelihood of one team beating the other is reflected in the odds.... Read More
Formula 1 Betting
Formula 1 or F1 has one of the largest numbers of followers worldwide of any sport and, in the last decade, the F1 betting market ... Read More
Golf Betting
Golf is a glorious pastime enjoyed by legions of fans around the world, offering players both young and old the chance to get outdoors and ... Read More
Greyhound Racing
A day at the dogs might not carry the same glamour as the big horse racing events, but there's plenty to be said for this ... Read More
Handball Betting
Handball has only really been on the British radar since the 2012 Olympics, but the sport has long been popular on the continent, with many ... Read More
Horse Racing Betting
Horse racing has long been one of the most popular sports to bet on in the world, competing along-side major markets like football betting.... Read More
Ice Hockey Betting
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In-Play Betting
The concept of in-play betting (also called live betting or in-running betting) is very simple.... Read More
MMA Betting
Mixed martial arts (MMA) is chess with muscles: a sport that combines numerous fighting styles, physical prowess and awesome technical skill to offer audiences frequently ... Read More
NFL Betting
Every February, our American cousins grind to a halt in anticipation of the NFL season’s championship game, the Super Bowl. Today, American football's European audience ... Read More
Political Betting
Political betting can be a simple task. Using an effective strategy is key but weighs nothing in comparison to understanding the political landscape of the ... Read More
Rugby Betting
England is the motherland of rugby - both Union and League. It’s the country with the highest number of registered players and the richest rugby ... Read More
Ski Jumping Betting
When Brits think of ski jumping, they could be forgiven for envisaging an enthusiastic Eddie ‘the Eagle’ Edwards taking flight in the 1988 Calgary Winter ... Read More
Snooker Betting
Snooker is in its most unpredictable era but still the most common snooker betting market is, unsurprisingly, the picking of the outright winner of a ... Read More
Specials Betting
In recent years, there has been a growth in the availability and popularity of novelty betting, particularly on TV shows, providing ample opportunity for some ... Read More
Speedway Betting
Speedway is arguably one of the most exhilarating motorsports around, with riders powering around an enclosed track at up to 70mph with only one gear ... Read More
Table Tennis Betting
Table tennis only appears on most people’s radar during the Olympics. It’s usually received very well however, with the frenetic speed of the game making ... Read More
Tennis Betting
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Virtual Sports Betting
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eSports Betting
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Most Popular Sports Betting Markets

  • Football
  • Horse Racing
  • Cricket
  • Rugby
  • Golf
  • Tennis
  • Greyhounds
  • Formula 1

The best online betting sites have an overwhelming number of sports betting markets across a range of games and events. In this sea of information, breaking down the data and using it to your advantage is vital.

Gamblers who play, or plan to play, flexible, stats-based systems might benefit from looking for a wide range of different sports to bet on. Whether your approach involves backing the underdog, examining form, or your own twist on the Martingale System, you can find opportunities in the most surprising places.

You'll also find differences between popular sports with high volumes of bets and niche sports where fewer people gamble. This is because oddsmakers spend a lot of time analysing outcomes when big money is wagered, but niche sports are priced using more basic calculations and can therefore be exploited by well-informed gamblers.

Most Popular Non-Sport Betting Markets

  • Politics
  • TV Specials
  • Novelty
  • One-Off Specials

Unlike sports betting, specials are frequently one-off and there may not be as many precedents. Political events, which have precedents and high volumes, can be as carefully priced as the most popular sports, whereas unpredictable television events and one-off specials often have longer odds.

It's also worth noting that the arrangement of markets within non-sporting events (specials), varies significantly between online gambling sites. Some sites offer an entire political betting section while other might only include a few major political markets open in the specials or novelty section of site.

Events

The more events that an online betting site covers, the more chance you have of finding untapped resources and favourable odds. While some gambling sites specialise in covering every aspect of major sporting events, others are more focused on covering a wider range of global events and tournaments.

They can also vary by season, so it's wise to take the time to check other sites at different times of the year to ensure you're not missing out.

You might also find that larger betting sites will offer live streaming of events that don't have highly valued television rights in your home country. For example, Australian A-League and Major League Soccer (MLS) can be streamed via the Bet365 Sports console in the UK. So looking for less high-profile events can add entertainment, as well as economic value.

Betting Markets

In the markets themselves, savvy gamblers should be looking for range and depth. That means, firstly, the number of betting markets on offer and, secondly, the number of possible outcomes available within each market.

For example, in football, a good online betting site will not only offer a 'goals over/under' market, but 'goals over/under' in a set period of the game. What's more, the range of options within these markets will run the whole gamut from over/under 0.5 to 9.5 goals and perhaps beyond, giving opportunities to safe and speculative punters alike.

Odds

The difference between high volume (popular) and low volume (niche) sports has already been noted, but there are more factors to consider.

Some betting sites offer competitive odds on the favourites to retain steady, regular gamblers, while others offer outrageous odds on outsiders to attract speculators, and a third kind have frequent money-back specials and betting bonuses to reward and retain loyal customers.

Each site's betting approach should be examined carefully in order to determine which approach best suits your betting style and goals. If you keep a really close eye on odds variations, you may even be able to engage in some arbitrage betting.

Accumulators

The final consideration when looking at betting markets is how they stack. Bets can usually be combined to create an accumulator that pays out on the prediction of two or more correct outcomes. This is commonly a series of outright winners; for example, predicting the winner of five different EPL matches.

The best online betting sites allow creative combinations, allowing punters to maximise their knowledge and obtain attractive odds. For example, a team to win, a player to score and the game to have over a certain number of goals. Finding a site that frees your creative gambling urges could mean finally landing a dream win.

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