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BetBright’s Cheltenham Racecourse Sponsorship Extended

BetBright’s Cheltenham Racecourse Sponsorship Extended

September 28th, 2017

Meetings at Cheltenham Racecourse, inclusive of the company's flagship four-day Festival, remain a highly attractive marketing medium for leading sports betting firms – something demonstrated by BetBright's recent refreshment of its sponsorship affiliation at the Prestbury Park venue!


William Hill Moves to Dominate In-Stadium Betting with Deal

William Hill Moves to Dominate In-Stadium Betting with Deal

September 28th, 2017

Betting giant William Hill has recently announced it will enter into a two-year partnership with BD Stadia – the specialist stadium betting providers. BD Stadia is the largest provider of its kind in the UK, with access to a number of large football clubs. This is a move that's certain to benefit both companies in the long run!


Jockey Club Racecourses’ Betfair Sponsorship Continued

Jockey Club Racecourses’ Betfair Sponsorship Continued

September 26th, 2017

While the proliferation of betting sponsorships in football has taken something of a media hammering of late, many sportsbooks remain heavily involved in horse racing and Betfair has just signed a deal that will see it continue as a heavyweight sponsor of the sport!


Paddy Power’s #WhatOddsPaddy Features the Wildest Wagers

Paddy Power’s #WhatOddsPaddy Features the Wildest Wagers

September 26th, 2017

Paddy Power's official twitter account has always done a great job of grabbing attention but it's latest social media campaign might be it's most attention-grabbing thanks to the wild wagers it features. Read on to find out more about Paddy Power's #WhatOddsPaddy!


Revamped Mr Green Sportsbook Launched with Bettorlogic

Revamped Mr Green Sportsbook Launched with Bettorlogic

September 25th, 2017

Sportsbook Mr Green is rejigging its online betting system with the help of data analysis firm Bettorlogic. The Stockholm-based betting firm and casino will now be backed by a new Kambi-powered Sportsbook 2.0, which will use Bettorlogic’s statistics and predictive models to customise bets and make them more personalised with the ‘Bet Assist’ brand!


Glasglow Rangers’ Sponsorship Deal Extended by Ladbrokes

Glasglow Rangers’ Sponsorship Deal Extended by Ladbrokes

September 24th, 2017

Ladbrokes continues its sponsorship campaign ahead of the start of the football season in the UK by resigning its agreement with Scottish Premier Club Rangers. The company will remain as the club's main betting retailer for both the 2017/2018 and the 2018/2019 seasons!


Betway Continues eSports Push, Sponsors eSports Global Tour

Betway Continues eSports Push, Sponsors eSports Global Tour

September 14th, 2017

The bright and profitable future of eSports is evident by the emerging sponsorship deals between leading online betting companies and eSport brands. Such a deal was recently signed between the Electronic Sports Global (ESG) Tour and online bookmaker Betway, who became the head sponsor of the ESG Tour on the Greek island of Mykonos!


Mansion Secure Sleeve Sponsorship of the EPL’s Bournemouth

Mansion Secure Sleeve Sponsorship of the EPL’s Bournemouth

September 12th, 2017

Online casino Mansion.com has signed a new deal with English Premiership League side AFC Bournemouth to become the club’s first-ever sleeve sponsor. The new licensing agreement means the Mansion logo will appear on the left sleeve of AFC Bournemouth’s red and black striped home kit!


Leicester Tigers Launch New App with Help from Leo Vegas

Leicester Tigers Launch New App with Help from Leo Vegas

September 8th, 2017

Sports betting firms continue to invest money into elite rugby, with LeoVegas being the latest brand to support the growth of the sport. As part of its role as official betting and gaming partner to Leicester Tigers RFC, the company has just announced the launch of a new mobile app in conjunction with the high-flying Aviva Premiership club. It’s designed to take the match day experience of fans to new levels!


The Drop Zone Launched at DraftKings as They Eye Ireland

The Drop Zone Launched at DraftKings as They Eye Ireland

September 8th, 2017

American fantasy sports site DraftKings is crossing the pond for its latest venture. Titled ‘The Drop Zone,’ this new fantasy football league game works in a similar fashion to the English Premiership. Players will have to battle opponents to avoid being demoted, and those that avoid it the longest will win a bonus cash prize!


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