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If you've placed a sports bet on a bookmaker’s website such as Ladbrokes Sports or William Hill Sports, chances are that your experience arrived courtesy of OpenBet. The British company, originally called Orbis Technology, was founded in 1996, but changed its name in 2010 to mirror the name of its most popular sportsbook software.
Since its transformation, the company has won the coveted title of 'Sports Betting Supplier of the Year' at the eGaming Review B2B Awards six years in a row. Rather than trying to compete directly against game developers, casinos or bookmakers, OpenBet has managed to dominate the spaces between these different areas of interest. The company focuses on developing the best software and platforms for other companies to deliver their services through.
It should come as no surprise that OpenBet was acquired by industry-leading NYX Gaming Group in 2016 after becoming such a prominent player in the world of betting software. With its multi-platform approach and focus on innovation, and the stats and figures to back up its past success, OpenBet is a fantastic addition to NYX Gaming's incredible offerings.
The OpenBet platform was conceived as the Swiss army knife of sports betting software, allowing bookmakers and casinos to create customer-facing games as well as useful tools that would collect and analyse data. The innovative product was specifically designed to be all-encompassing, easily accessible upon any platform – from online gaming, mobile betting, or directly in bricks-and-mortar bookmakers, all using the same account.
OpenBet uses an Informix Dynamic Server in order to allow a high number of participants to run its betting software simultaneously. It is also capable of integrating with third-party software and content, and can be modified to suit the end user. It is testament to its cutting-edge approach that the company has over 70 partners around the world, and provides the software that runs numerous national lotteries, including four province lotteries in Canada.
Players using the OpenBet platform will find it has a wealth of options available, including many different currencies and language options. In 2014 alone, over one billion sports bets had been made using the platform, with approximately 11 billion account transactions taking place in the same time frame.
From a business perspective, many casino operators sing the software’s praises, as well as the developers who designed it. It is easy to see why, with features such as the OpenBet Sportsbook API, which gives bookmakers the ability to offer automated call centre and text-messaging options to customers.
While it is best known as being a sportsbook platform, the OpenBet software allows casinos to run all sorts of games and other services, from slots and table games to poker tournaments, as well as marketing and retail products. Its products are known for their simple, unsophisticated graphics, but what it lacks in pizzazz it makes up for with efficient operations. Making bets or playing games on the platform is smooth and effortless, allowing players to simply enjoy a quality experience.
OpenBet can be fully integrated with games from partner developers, including industry giants Interactive Gaming Technology (IGT), Ash Gaming and Evolution Gaming. In addition, the company offers its own games, including branded online video slots, such as The Hoff Slot featuring David Hasselhoff, Gods of the Nile and its sequel, and Pimp my Slot. It also has some standard table games including French Roulette, Sic Bo and US Roulette Pro, as well as scratch card games like Monster Carlo Scratch Card and Funky Monkey Scratch Card
While its games may lack the 3D graphics that are often the focus for other developers, its own range of slots, scratch cards, and mini-games highlight the company’s innovative and entertaining approach to designing fun games.
OpenBet, as one of the gaming industry's leading software suppliers, strictly adheres to regulatory compliance and relevant licensing. It also strongly supports socially responsible gaming, with software that boasts built-in safeguards for customers. This stance underpins the company's clean and trustworthy reputation.
A serious approach to the security of customers' data, backed up by high-level encryption, a licence from the UK Gambling Commission and World Lottery Association (WLA) membership, means that OpenBet is recognised as a trusted and secure software provider worldwide.