Comparing Super Bowl 2019 Odds: Las Vegas vs New Jersey

Trey Killian

January 22nd, 2019

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While most American sportsbooks agree that the New England Patriots are expected to win Super Bowl LIII, it's worth analyzing the differences between the new New Jersey sports betting market and the older, much more established Las Vegas market.

It is, after all, the first time New Jersey will legally be accepting wagers on Super Bowl Sunday which is historically one of the biggest betting days around the world every year.

So how does Jersey match up with Sin City?

Odds from NJ Sportsbooks

Odds from LV Sportsbooks

Garden State Prepares for First Super Bowl Betting Sunday

The Los Angeles Rams may have opened as the extremely early favorites following the end of Sunday’s AFC Championship Game, but that line quickly shifted to favor the Patriots.

Given the track record of Tom Brady and his doubt-silencing performance against the Kansas City Chiefs, its not hard to imagine why the Pats are now the consensus 1.5-point favorites to win an unprecedented sixth Super Bowl since 2001.

As can easily be observed, there's not a whole lot of distinction between the odds and markets offered by top bookies in both locations. That's good news for New Jersey as competition with Vegas early on could be key to its success down the line.

In fact, there are some odds offered by NJ sportsbooks that American bettors may find more desirable than their Vegas counterparts which is a positive for the overall American sports betting market in the grand scheme of things.

Of the six total sportsbooks we listed, the one with the most appealing odds was FanDuel, powered by Irish industry leader Paddy Power Betfair. Its moneyline odds were distinct from its competitors and they predict a closer contest in the spread market.

This could be due to the idea that, as a new bookie in a new market, they want to stand out as evidenced by their costly decision to pay out early on the College Football Playoff National Championship winner.

As the foremost authority with the most history in the United States, Las Vegas is no doubt providing the blueprint for New Jersey and other states that are attempting to integrate sports betting into their commercial cultures.

For example, DraftKings locked down the services of a legendary Vegas bookmaker, Johnny Avello, recruiting him from his longtime position at Wynn. The daily fantasy provider turned bookie also hired Frank Kunovic, former Caesars Entertainment Corp. sportsbook director and former Stratospere sportsbook director Ed Malinowski.

The early indications from all six sportsbooks point to a close match up between the Patriots and Rams in the biggest football game of the year, and while the Pats, as we mentioned, are unanimously favored, the underdog has won five of the last seven Super Bowls.

Regardless of the result, it will be interesting to see the revenues from this first Super Bowl Betting Sunday in New Jersey.