Government After Next Election Betting

Government After Next Election Betting

In the UK, 650 constituencies are contested at every general election – that's 112 more than the amount of electoral college votes in the United States. The prevalence of swing constituencies in the UK complicates things further: in the 2010 election, 200 MPs were elected by a margin of less than 10%. Equally, outcomes are subject to numerous variables like foreign affairs, economic shifts, TV debates and PR catastrophes.

So is it still possible to turn a healthy profit with general election betting? Luckily, viable strategies like those below can help maximise profits and minimise losses in even the most complex betting scenarios.

Using Data

The main weapon in the general election betting arsenal is opinion polls – not because they always give an accurate prediction of where the vote will go, but because they are an excellent indicator of public sentiment. Between February 24th and 27th of 2015, for example, four YouGov surveys vacillated between a two-point Conservative lead and a one-point Labour lead, showing not just that it's close, but that there are small, consistent shifts you can track and harness in a betting strategy.

*Remember* | When it comes to poll data, thinking flexibly and creatively is far more important than making concrete predictions.

Broader Trends

Experienced election forecasters often use polls as a basis for predictions, then factor in longstanding trends and developments from the bigger picture. Electoral Calculus and electionforecast.co.uk – both run by political and economic experts – are big on electoral geography (the behaviour of electorates in each region) and contemporary political trends.

The rise of the SNP in Scotland, the collapse (or not) of the Liberal Democrats, and potential usurpers from UKIP all feature in their analyses. Picking out trends like these can be crucial in predicting outcomes in marginal seats and identifying parties that could feature in a coalition government.

Betting Strategies

In 2015, most experts expected another coalition. As Bloomberg put it:

"There will be hobbled aspirants, each cajoling as many as seven smaller parties to give up their independence and prop up a minority or coalition government."

'Next Government' Markets

Since most UK general election betting is centered around the 'next government' market, this presents gamblers with something of a challenge. In March 2015, Winner Sports offered 9/2 odds on a Conservative majority government and 10/1 on a Labour majority, revealing the number crunchers at Winner HQ agreed the days of the two-horse race were over. The challenge is working out which parties will partake in a new collaboration.

'Coalition Partnerships' Markets

For long odds, you could try predicting exact partnerships, like Labour and Lib Dems, or a repeat of the Conservative/Lib Dem partnership. But if you prefer a little flexibility in your bet, you may want to back any coalition involving a particular party, for example the SNP or UKIP.

Arbitrage Betting

If coalition partnerships feel too volatile to predict, there are ways to give yourself additional security. The first is picking a betting site that allows you to cash out, which affords savvy gamblers the chance to exit with a profit before the political pendulum swings again. Another option is to let bets ride, but back outcomes while they're long and then hedge if the odds shift. Arbitrage betting like this requires a larger outlay, but can be very effective when carefully controlled.

Alternative Markets

There are several political markets you may want to consider. The 'most seats' market typically gives roughly even odds on Tories or Labour, regardless of whether they land the coveted majority or not. Similarly, backing the next Prime Minister allows you to bet on the party leader you think will triumph, without speculating on the government they preside over. Both of these are a convenient way for gamblers to side-step the thorny coalition question entirely.

Those with a preference for specific bets with high potential payouts can find plenty more specials to have a punt on. Labour to poll fewer votes but win more seats than the Conservatives is an option at Coral Sports, and UKIP to win any Labour held seat at Ladbrokes Sports. So if you have a confident prediction, it pays to find a bookie that will take your bet.

For all the latest UK general election odds and markets, visit Winner Sports today!

Recommended Betting Sites

Bell Icon
Affiliate Disclosure: At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. More
  1. Long Established Independent Bookmaker
    Unique Horse Racing Free Bet Refunds
    Racing Ambassadors Hayley Turner & Tom Cannon
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    10
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Betgoodwin is the new online betting site from the independently owned Goodwin Racing telephone betting service. They offer a variety of horse racing special offers as well as betting on a variety of other sports.
  2. 2
    Luckster Sports
    Established 2022
    More Details
    Live Betting & Cash-Out Options
    Well Designed & Easy To Use Interface
    ‘Boost Up’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckster is a dual sportsbook and casino platform with a vaguely Irish theme, including the inevitable leprechaun logo and shamrock imagery.
  3. Brand Ambassador Teddy Sheringham
    Live Streaming of UK Horse Racing
    Acca Club: £5 Free Bet Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BetUK have former England footballer Teddy Sheringham and six time champion jockey Kieren Fallon as brand ambassadors and betting experts.
  4. 4
    Zet Bet Sports
    Established 2022
    More Details
    Fast & Clean Betting Interface
    'Zet Boost' Accumulator Boosts
    Broad Range of Sports & Esports Markets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    ZetBet is a new to market UK betting site that includes an attractive sportsbook with excellent filters to enable you to find your bet quickly and easily.
  5. UK's Leading Horse Racing Pool Betting Operator
    Home of the Placepot & Exclusive Placepot App
    Never Beaten by SP on Horse Racing with Tote+
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    2
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of each of six nominated races on a single day).
  6. 6
    Kwiff Sports
    Established 2015
    More Details
    Random Supercharged Payouts
    Weekly ‘kwiff Club’ Cashback & Free Bets
    ‘Acca Shield’ Refund (if One Leg Fails)
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    13
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    When a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet.
  7. 7
    Hey Spin Sports
    Established 2020
    More Details
    Dual Sportsbook & Casino Platform
    Extensive Range of Football Markets
    Accumulator Boosts of up to 77%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    18
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Heyspin is an online betting site that offers both sports betting and online casino games. Their impressive sportsbook platform offers a huge range of markets, including in-play betting and cash-out options.
  8. Mobile First Betting Interface
    'Leo King' Sports Prediction Game
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
  9. 9
    888 Sports
    Established 1997
    More Details
    Create your own Multiples with Bet Builder
    Live Streaming of all UK & Irish Racing
    Daily Price Enhancements & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
  10. Create Your Own Accumulater with 'Bet Maker'
    Enhanced Odds Every Week with 'BetPlus'
    Live Streaming of International Horse Racing
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Well known in Europe and growing fast in the UK, NetBet offer some unique features, such as 'Snap Bet' - where mobile users can bet on a goal being scored in the next 30 secs, 1 min, 5 mins or 10 mins of live football matches.
  11. 11
    Coral Sports
    Established 2002
    More Details
    One of the UK's Biggest Bookmakers
    Football & Racing 'Super Series' Predictor Games
    'Beaten by a Length' Free Bets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    14
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Coral has long established high street shops across the UK and with their industry-leading Coral Connect card you can deposit and withdraw money in shops, alongside a host of other benefits.
  12. Fresh & Easy To Navigate Website
    Dual Sportsbook & Casino Platform
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BET30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    48
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetStorm is a new bookmaker in the UK, with a distinctive website and 'Lightning' logo. They offer a comprehensive range of pre-match and live sports betting markets.
  13. 13
    mr.play Sports
    Established 2017
    More Details
    Dual Sportsbook & Casino Platform
    Distinctive ‘Moustache’ Branding
    ‘PlayBoost’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr.Play Sports has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments.
  14. 14
    BetItOn Sportsbook
    Established 2020
    More Details
    'Rising Star Operator of the Year' 2021
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  15. 15
    Monster Casino Sports
    Established 2017
    More Details
    Dual Sportsbook & Casino Platform
    10% Cashback on Sports Betting Losses
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    30
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Monster Casino Sportsbook is the new sports betting offering from this long established casino brand, with a small but select selection of sports to bet on.
  16. Official UK Betting Partner of Fulham FC
    Regular Money-Back Specials
    'Racing Sportsbook of the Year' 2020
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    8
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Fitzdares have offered a boutique bookmaker service to members of their exclusive Mayfair Club (The Fitzdares Club) since 1882, but have now launched an online sportsbook open to all.
  17. 17
    10bet Sports
    Established 2003
    More Details
    Regular Free Bets & Enhanced Odds Specials
    Cutting Edge In-Play Betting Options
    Accumulator Boosts of up to 50%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    10bet is one of the smaller online bookmaker brands in the UK but they are becoming more popular thanks to their impressive website and daily betting promotions.
  18. 19
    BritainBet Sport
    Established 2020
    More Details
    10% Cash-Back on Various Sports
    'Wager Wars' Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BB30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sports betting site and casino platform, which offers Bet Builder and Cash-Outs, plus 24/7 customer service.
  19. 20
    BetVictor Sports
    Established 1946
    More Details
    Long Established UK Bookmaker
    BV Loyalty Club - Weekly £5 Free Bet
    Free to Play 'Pick 6' Predictor Game
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and they boast superstar jockey Rachael Blackmore, plus football legends Michael Owen and Harry Redknapp amongst their brand ambassadors and betting experts.
Show More
Showing 20 of 41
×