World Cup betting offers

Top 6 Sports Betting Markets for Beginners

Top 6 Sports Betting Markets for Beginners

There’s nothing wrong with hoping for a little beginner’s luck, but there are more reliable ways to play for consistent returns. With plenty of lucrative introductory offers to choose from, and more available markets than you can shake a hockey stick at, there’s never been a better time to get into sports betting.

It’s easy for newcomers to go along with the pundits or popular hearsay, especially with so much build-up, coverage and speculation surrounding high profile sports matches. However, there’s no substitute for making your own assessment based on analysis of the stats. The tough part is finding the right sport, and the right market, to allow you to develop a solid betting strategy.

1. 'Handicap' Markets

The 'handicap' market can be found on almost every sport where one team is trying to outscore another like football, and it’s a great one for beginners to delve into. Most fresh-faced punters gravitate towards the 'outright winner' or 'goal scorer' markets, neglecting the handicaps. In some ways, this is tantamount to throwing away your margin of error.

If a match is too close to call, the 'handicap' market represents an excellent way to reduce your risk by betting on a narrow winning margin, in exchange for slightly lower odds. And when you're betting on a match you're confident about, 'handicap' markets allow you to extend your odds by predicting a bigger margin than the bookies.

2. 'Half Time Score' Market

Typically, punters are much more likely to be drawn to the 'final score' market than to the half time score market. But all you're doing by opting for a bet on the full time result is doubling the amount of time in which something unexpected can occur.

The superiority of the 'half time score' market is backed up by the stats. In the 2013/14 English Premier League season, the most common final score was 1-0, which was recorded in 12% of matches. In contrast, the most common half time score was 0-0, and that happened in 30% of matches.

3. 'Match Winner' Market |

If you love the thrill of picking an outright winner, perhaps the best competition to chance your arm on is Major League Baseball (MLB) betting. This is because margins are so tight between the top and bottom of the table, that betting against the bookies isn’t as foolish as it may seem.

In the 2013 MLB season, the Boston Red Sox and the St. Louis Cardinals were tied for the best league record, winning 59.9% of their games. The worst record belonged to the Houston Astros, who had a win percentage of 31.5%, while the average spread in between was tightly clustered around 50%. That means it's possible to make a profit by consistently betting on underdogs, whose record will rarely be much worse than the bookies' favourite.

4. 'Round Group' Market |

You’ll need to do your homework on both opponents, but the 'round group' market gives you a real chance of taking advantage of recognisable trends you’ve clocked on to. If you know that a fighter starts aggressively, you could back them to win the match in rounds 1-3. Equally, if you know that one boxer fights conservatively but tires as the match draws on, you could bet on them to go down in rounds 10-12.

The risk is reduced compared to betting on an individual round and this market also allows you to find value in fights where there’s a clear favourite.

5. Two Ball Betting ('Head-to-Head' Market) |

Golf can be one of the hardest sports to make a profit from, and that goes as much for seasoned gamblers as for those dipping their toes for the first time. Not surprisingly, the difficulty comes with the size of the field. Even when one player seems to be dominating, you aren't guaranteed a win, as Billy Horschel proved when he beat Rory McIlroy to the 2014 PGA Tour Championship.

However, it's possible to reduce your risk instantly by reducing the field you bet on. Bookies offer two ball betting ('head-to-head' markets) on most major tournaments, meaning you can back players to outscore their playing partners only. It's an excellent way to profit from players who are unlikely to rise above the rest of the pack.

6. 'Goals per Game' Markets | Ice Hockey Betting

You’d be forgiven for thinking that ice hockey betting is a minefield for gambling newbies. With its furious pace, end-to-end gameplay style, frequent line changes and frenetic penalty system, it can be hard to keep track of which side is in the ascendancy. However, in the American NHL the goals per game stat remains remarkably consistent. In 2013/14, 23 of the 30 teams in the league had a total goals per game (both for and against) that averaged between five and six.

That means you can begin your assessment with the assumption that most games will feature over 4.5 or under 6.5 goals. Then you just need to adjust based on whether you're betting on a potentially close game or a total mismatch.

To try out some of these markets for yourself, visit Betway Sports today!

Recommended Betting Sites

Bell Icon
Affiliate Disclosure: At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. More
  1. Brand Ambassador Teddy Sheringham
    Live Streaming of UK Horse Racing
    Acca Club: £5 Free Bet Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BetUK have former England footballer Teddy Sheringham and six time champion jockey Kieren Fallon as brand ambassadors and betting experts.
  2. Create your own Multiples with Bet Builder
    Live Streaming of all UK & Irish Racing
    Daily Price Enhancements & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
  3. 3
    BetItOn Sportsbook
    Established 2020
    More Details
    'Rising Star Operator of the Year' 2021
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  4. 4
    Spreadex Betting
    Established 1999
    More Details
    Primary Shirt Sponsor of Burnley FC
    Football First Goalscorer Insurance
    Horse Racing '2nd to a Rag' Insurance
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    20
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Spreadex is the only UK betting site to offer traditional sportsbook fixed-odds betting as well as sports spread betting and financial trading from the same account. It is also one of the few betting companies to offer credit facilities - meaning sports betters can place bets without having to first deposit funds.
  5. 10% Cash-Back on Various Sports
    'Wager Wars' Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BB30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sports betting site and casino platform, which offers Bet Builder and Cash-Outs, plus 24/7 customer service.
  6. 6
    BetVictor Sports
    Established 2000
    More Details
    Long Established UK Bookmaker
    BV Loyalty Club - Weekly £5 Free Bet
    Free to Play 'Pick 6' Predictor Game
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and they boast superstar jockey Rachael Blackmore, plus football legends Michael Owen and Harry Redknapp amongst their brand ambassadors and betting experts.
  7. Mobile First Betting Interface
    'Leo King' Sports Prediction Game
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
  8. 8
    10bet Sports
    Established 2003
    More Details
    Regular Free Bets & Enhanced Odds Specials
    Cutting Edge In-Play Betting Options
    Accumulator Boosts of up to 50%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    10bet is one of the smaller online bookmaker brands in the UK but they are becoming more popular thanks to their impressive website and daily betting promotions.
  9. Awarded 'Sportsbook of the Year' 2018/19/20/21
    Live Streaming of 1000's of Events
    2 Goals Ahead Early Payout Offer
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    31
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Bet365 offer the most comprehensive online sports betting service, including live steaming of a huge range of sports, plus a unique 'Edit Bet' functionality.
  10. Simple & Easy to Navigate Betting Lobby
    'Wager Wars' Leaderboard & Cash Prizes
    10% Cashback on Sports Betting Losses
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Online Casino, as its name clearly indicates, is a casino first operator with an added sportsbook if you also fancy some sports wagers.
  11. 'Million Pound Picks' Predictor Game
    Live Streaming of all UK & Irish Racing
    3 x Odds Boost Tokens Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    23
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Grosvenor Sport is the sportsbook of Grosvenor Casinos - the UK's largest casino operator with over 50 casinos located in major towns and cities across the UK.
  12. 12
    Coral Sports
    Established 2002
    More Details
    One of the UK's Biggest Bookmakers
    Football & Racing 'Super Series' Predictor Games
    'Beaten by a Length' Free Bets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    14
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Coral has long established high street shops across the UK and with their industry-leading Coral Connect card you can deposit and withdraw money in shops, alongside a host of other benefits.
  13. Official UK Betting Partner of Fulham FC
    Regular Money-Back Specials
    'Racing Sportsbook of the Year' 2020
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    8
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Fitzdares have offered a boutique bookmaker service to members of their exclusive Mayfair Club (The Fitzdares Club) since 1882, but have now launched an online sportsbook open to all.
  14. UK's Leading Horse Racing Pool Betting Operator
    Home of the Placepot & Exclusive Placepot App
    Never Beaten by SP on Horse Racing with Tote+
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    2
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of each of six nominated races on a single day).
  15. 15
    Monster Casino Sports
    Established 2017
    More Details
    Dual Sportsbook & Casino Platform
    10% Cashback on Sports Betting Losses
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    30
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Monster Casino Sportsbook is the new sports betting offering from this long established casino brand, with a small but select selection of sports to bet on.
  16. 17
    William Hill Sports
    Established 2008
    More Details
    'Sports Betting Operator of the Year' 2020 & 2022
    Official Betting Partner of Tottenham Hotspur FC
    Free to Play 'Free or 4' Predictor Game
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    31
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Named after its founder way back in 1934, William Hill is now one of the world's biggest bookmaker brands and operates over 1400 betting shops throughout the UK.
  17. 18
    Ladbrokes Sports
    Established 2000
    More Details
    Daily Odds Boost Tokens
    #GetAPrice - Create Your Own Bet
    Edit Accumulator Bets In-Running
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    22
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Ladbrokes is one of the world’s leading betting and gaming companies with a heritage dating back to 1886 and betting shops across the UK and Ireland. They were awarded 'Football Sportsbook of the Year' in 2021.
  18. Sponsors of the BoyleSports Irish Grand National
    £5 Free Acca for Every 5 Acca's Placed
    Free Bet if Second to the SP Favourite
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    40
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BoyleSports are an independent Irish bookmaker who are shirt sponsors of Coventry City FC and Birmingham City FC and an official betting partner to Newcastle United FC and Wolverhampton Wanderers FC.
  19. 20
    STS Bet
    Established 2019
    More Details
    Regular Promotions & Free Bet Offers
    Live Streaming of all UK & Irish Racing
    'Extra 5+' Acca Insurance
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    SBWB10
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    10
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    STS is an international bookmaker originally based in Poland and now one of the fastest-growing betting sites in the UK.
Show More
Showing 20 of 38
×