Ultimate Guide to the Best Bets and Odds of NFL Season 2017

Ultimate Guide to the Best Bets and Odds of NFL Season 2017

The NFL and its betting markets have grown in global coverage over the past decade, giving punters more in the way of betting interest and ammunition when it comes to placing value bets. With the 2017/18 NFL season kicking off on 7 September, now's the time to tackle the the big questions.

Questions like whether the New England Patriots are backable favourites – and if not – who are the value selections to win Super Bowl LII in Minnesota on 4 February 2018? Who are the best bookmakers to make NFL wagers with and who has the best odds? All that and more you'll find below!

New England Hot Favourites to Defy the Stats

The 2017/18 Super Bowl is the 52nd running of the competition and the 48th in the modern era of the National Football League championship. As predicted, last season's champions the New England Patriots are clear 7/2 favourites to scoop the title again, but it really could swing either way.

The Pros for New England Backers

Since 2000, New England have featured in seven of the 17 Superbowl finals, winning five of them. They carry real pedigree, having performed the rare feat of winning back-to-back titles in 2004 and 2005. Only the New York Giants have won more than one Superbowl since 2000, with two titles. This season Bill Belichick and veteran star Tom Brady will be keen to cement a legacy by winning an epic sixth Lombardi Trophy.

New England's path to the latter stages of the competition are seemingly aided by a relatively weak AFC East; they've only failed to win the division twice since 2001. Their odds of 7/2 to win the Superbowl with Bet365 could start to crumble if they get off to a flier. They look a complete banker to get through the group, priced accordingly at 1/3 to win AFC East.

The Cons for New England Backers

Winning back-to-back Superbowls isn't easy and in truth the stats are against teams doing so! To illustrate the challenge, no team since 2004/05 has managed to perform the feat, though it did happen to be the New England Patriots that last sealed the deal. The next question regards Brady and whether fatherhood will catch up with him.

Today's NFL athletes can be in supreme condition at Brady's age, but every player eventually loses the edge for one reason or another. And it's worth noting that last season Brady carried the side at times, compensating for a weak defensive line that ended up shipping 380 yards on average per game and languished in position 30.

Any glitches in Brady's game could easily leave New England exposed to emerging teams at value odds. Ultimately the odds of 7/2 for the New England Patriots seems to be priced about right, but that leaves little in the way of value for backers, hence our lack of enthusiasm for the New England powerhouse.


Check Out: Mr Green Sports for latest odds, free bets and welcome bonus.


Finding Superbowl Value Against New England Patriots

While there are cases to be made for backing New England, the negatives illustrated above mean it could be wise to look for better value among the online bookies' odds. There's certainly scope to take some pretty big odds about one or more of the darker horses in this season's NFL.

With an increasing number of online bookmakers also offering cashout options, a good start to the season will also see the odds tumble on value sides getting off to a red hot start in the opening three to four games. Here are three teams who could rip the title from New England:

Betting the Atlanta Falcons

Many people supported Atlanta in last season's Superbowl, a game that saw them ultimately lose 34-28 to the New England Patriots. It was an agonising defeat, with them having looked the likely winners for much of the game. The bad news for the Falcons is that losing finalists have really struggled when it comes to lifting the trophy the following season.

And it's quite obvious the loss must have been hard to take. William Hill has 16/1 on the Atlanta Falcons to win the Superbowl, which looks like decent value. Having managed to hold the squad together over the break, there's reason to think last year's exploits stand the side in good stead for another big season.

In fact, given their performance against New England, they must be confident of beating anyone in their path. The risk is the NFC South, which is one of the toughest leagues to emerge from with some of the best teams composing it, but their price of 13/8 to win the division shows how respected they are.

Atlanta can't afford a sloppy beginning and will need to have last season's Superbowl defeat well and truly put to bed when things kick off. If the Falcons get off to a solid start and make it to the playoffs, backers could be onto a winning slip. Considering the potential firepower of Atlanta, this is pretty likely.

Betting the New York Giants

The New York Giants have featured in five Superbowl finals, winning the championship four times in their history (in 1987, 1991, 2008 and 2012). They're therefore a team with real NFL pedigree, which is always worth considering. The interesting point about the Giants, is the big money they spent rebuilding in 2016 with free signings.

The recruits included Jason Pierre-Paul, Olivier Vernon, Brandon Marshall and Janoris Jenkins, adding to the experience of quarterback Eli Manning and exciting talent of the brilliant Odell Beckham Jr and the emerging Paul Perkins and Rhett Ellison, two unexpected contributors.

Forget last season's ultimate disappointment against the Green Bay Packers, because this is a side that having gelled could easily reward NFL bettors with a big play for the Superbowl. Their impressive pre-season performances have only added to the expectations and 2/1 on them winning NFC East is tempting.

Betting the Seattle Seahawks

The Seattle Seahawks have displayed some eye-catching NFL aptitude in recent times, having won the Superbowl in 2014 against Denver in a 43-8 rout. Having lost a hard-fought 28-24 battle against New England in 2015, they look interesting to have a big season this time around, priced at 9/1 with William Hill.

Last season's 36-20 second round playoff defeat against Atlanta was a disappointment, but it wasn't disgraceful given the exploits of the latter in the Superbowl. And there were mitigating circumstances for the defeat – notably an injury ravaged season for quarterback Russell Wilson and a missing key in Earl Thomas with a broken leg.

Both players are fit and healthy and new recruits have given the side more ammunition. They have a very winnable division, illustrated by odds of 1/3 to be NFC West winners, plus a cauldron when it comes to home support. Betting on the NFL season before the big kickoff is a tricky game, but it also rewards the smart bettor.

While the New England Patriots are the rightful favourites for Superbowl 52, there are enough question marks at the price. You can take them on with one or more of the darker horses, available at attractive odds with online bookies. Visit bet365 today for a punt and a generous Free Bet to enjoy!

Recommended Betting Sites

shield of trust Secure trusted partners Trusted star verified Verified
Affiliate Disclosure: At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. More
  1. 1
    BetItOn Sportsbook
    Established 2020
    More info
    EXCLUSIVE: Bet £10, Get £10
    Fully Mobile-Optimised Interface
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you build your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  2. 2
    888 Sports
    Established 1997
    More info
    £30 In Free Bets + £10 Casino Bonus When You Place Your First Bet of £10+
    Create your own Multiples with Bet Builder
    Live Streaming of all UK & Irish Racing
    Daily Price Enhancements & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    GET40
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
  3. 3
    Bet UK Sports
    Established 2012
    More info
    Bet £10 & Get £30 in Free Bets
    Wide Range of In-Play Markets
    Live Streaming of UK Horse Racing
    Betting App for Android & iOS Devices
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetUK have leading National Hunt trainer Neil Mulholland and celebrity horse racing enthusiast and model Vogue Williams as brand ambassadors and betting experts.
  4. 4
    mr.play Sports
    Established 2017
    More info
    Welcome Bonus Bet £10 Get £15
    Dual Sportsbook & Casino Platform
    Distinctive ‘Moustache’ Branding
    ‘PlayBoost’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you build your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr.Play Sports has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments.
  5. 5
    Bet365 Sports
    Established 2001
    More info
    Bet £10 & Get £50 in Free Bets for new customers at bet365
    Awarded 'Sportsbook of the Year' 2018/19/20/21
    Live Streaming of 1000's of Events
    2 Goals Ahead Early Payout Offer
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    31
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Bet365 offer the most comprehensive online sports betting service, including live steaming of a huge range of sports, plus a unique 'Edit Bet' functionality.
  6. 6
    Kwiff Sports
    Established 2015
    More info
    Bet £10 Get £20
    Random Supercharged Payouts
    Weekly ‘kwiff Club’ Cashback & Free Bets
    ‘Acca Shield’ Refund (if One Leg Fails)
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    13
    Bet Builder
    Can you build your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    When a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet.
  7. 7
    Leo Vegas Sports
    Established 2016
    More info
    100% Profit Boost of Up To £100 of Winnings
    Mobile First Betting Interface
    'Leo King' Sports Prediction Game
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
  8. 8
    SportNation Sports
    Established 2017
    More info
    Bet £10 Get £30 in Free Bets
    Rewards Points for Every Bet
    Weekly Free Bet Club
    High Betting Limits
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    SPORTS200
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    SportNation offer unique money back promotions and special offers, such as 'First Five' where your football bet is paid out as a winner if your team scores first in the first 5 minutes.
  9. 9
    RedZone Sports
    Established 2009
    More info
    Bet £20, Get a £20 Free Bet
    Extensive American Sports Markets
    Unique 'Glory Goals' Betting
    Regular Enhanced Odds & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    RZGG20
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you build your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    RedZone is an American-style sportbook who offer innovative markets, such as 'Glory Goals' where you can bet on two teams playing in different games - selecting who scores most.
  10. 10
    BritainBet Sport
    Established 2020
    More info
    Deposit £10 Get £10 Free Bet
    10% Cash-Back on Various Sports
    'Wager Wars' Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sportsbook and casino platform, which offers Bet Builder and Cash-Outs, plus 24/7 customer service.
×