Which Online Bookmakers Have the Lowest Vig?

Which Online Bookmakers Have the Lowest Vig?

Choosing an online bookmaker can be a tough task with so many offerings on the web to choose from. One way to ensure you're making the right choice is to consider the bookmaker's vig or vigorish to confirm you aren't paying a heavy fee just to place a bet.

Understanding what vig is and how it affects the bookmaker and the punter are vital to making the best choice when deciding on which online bookmaker to enjoy. Fortunately, we not only provide that info, Gambling.com has set punters up with a list of the world'd top online bookmakers with the lowest vig! For players in Ontario we also now have a dedicated Ontario Sports Betting page to find you the best operator.

What is a Bookmaker's Vig or Vigorish?

When a punter uses a bookmaker to place a bet, they are charged for the service. This charge is known by many names – the cut, the take, the juice or under-juice – but the term that has become standard is vigorish, or vig for short.

The bookmakers know that showing the charge on top of the bet would not make for a happy customer who's likely to return, so the charge is included in the bet. This sensible solution to ensure a profit margin means that the betting shop makes money regardless of whether their customer wins or loses.

What Affects a Bookmaker's Vig?

All bets have some form of vig worked into them, but the size of the vig can vary wildly between bookmakers and is one of the many factors that differentiates the odds from one sportsbook to another. It will also vary wildly between different sports, or different markets in the same sport.

For example, if you look at the football market, the English Premiership is consistently low in terms of vig, whereas Scottish Championship matches tend to have quite a high vig attached, as do those in European leagues such as Italy’s Serie A.

The more popular a market, the lower the vig will likely be, because a lot more people are going to bet on Arsenal vs Hull than Hibernian vs Ayr. In order to compose the following list of the top online bookies with the lowest vig, Gambling.com concentrated on bookies' vig for the football market.

Top Online Bookmakers with the Lowest Vig

  1. NetBet

    NetBet started as a casino site that grew to include a sportsbook as part of its offering. While its vig is not as competitive as Leo Vegas' new online bookmaker, the odds for the popular English Premiership League (EPL) market prove to be average, while its offerings north of the border are equally middling.

    It fares far better in the European markets, beating both Ladbrokes and Coral. Its bonus of a £50 free bet could be very persuasive to new players. Follow our secure link to NetBet today to enjoy this exclusive deal while it lasts!

  2. Coral Sports

    Coral is a main staple of the high street, dating back to 1926 when founder Joe Coral operated betting pitches for his local greyhound track, but its vig suggests it has forgotten its roots. The bookmaker returned some of the highest vig results for the UK main tournaments.

    Delving further down into the lower leagues, however, Coral offers very reasonable odds, while its European vig is lower than fellow high street betting shop Ladbrokes. Coral Sports is currently offering a bonus £20 free bet if you sign up today!

  3. Ladbrokes

    Ladbrokes has a long-term partnership with the English FA, covering the national team and the Emirates FA Cup, so it is only fitting that the vig on their English Premiership games is competitively low, managing to beat out bet365, though not LeoVegas.

    However, out with English football, Ladbrokes' vig proved to be astronomical, showing the highest juice in Scotland out of all the bookmakers analysed. That said, the vig surrounding its European fixtures is in line with the average. The bookie is also generously offering new players a £50 free bet!

  4. bet365

    bet365 is well-known for its competitive odds, as well as having the naming rights to Stoke City’s football ground, so it was a surprise that the vig on their Premier League offerings is higher than Leo Vegas'. However, the bookmaker had lower vig in the other markets tested, proving its reputation as a fair bookie for a punter who likes top spread bets across all markets.

    In addition to that, the site is offering an impressive 100% First Deposit Bonus up to an enticing £200. If you head over to bet365 Sports now you'll be sure to enjoy this exclusive offer before it runs out!

  5. Leo Vegas Sports

    Although Leo Vegas started life as a casino like NetBet, it also has a fresh online sportsbook alongside a sponsorship deal at the SSE Wembley Arena. Upon testing ten games from different leagues, Leo Vegas Sports managed to show the lowest vig for English Premiership games by a large margin.

    It also fared well in other, lesser played markets such as Scotland, Germany, Italy and Spain, though not lowest overall. To entice you further, Leo Vegas' bookmaker is currently offering a £30 free bet for new players. Anyone looking to enjoy this generous promotion only needs to open an account today!

More to Consider Than Just the Vig

While it's easy to simply analyse numbers and pick the lowest vig, the juice is just part of the equation, especially when only looking at one sport as a brief example. Rates will fluctuate between sites and to truly build an impression of vig, you need to analyse a large catchment of odds over multiple sites and sports.

Besides, vig is not the be all and end all of picking a bookmaker. Other aspects come into play, such as brand loyalty and ease of use, but for many players, the most important aspect is a befitting bonus.

Games or matches with lower vigs will tend to attract fewer bonuses, and the reason larger bookmakers can afford to offer such large bonuses and healthy loyalty schemes is because they have their vig profit margin clearly defined. So, while vig may seem like a service charge, it keeps the bookmakers running and allows them in turn to treat their customers to bigger promotions.

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  1. Long Established Independent Bookmaker
    Unique Horse Racing Free Bet Refunds
    Racing Ambassadors Hayley Turner & Tom Cannon
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    10
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Betgoodwin is the new online betting site from the independently owned Goodwin Racing telephone betting service. They offer a variety of horse racing special offers as well as betting on a variety of other sports.
  2. 2
    Luckster Sports
    Established 2022
    More Details
    Live Betting & Cash-Out Options
    Well Designed & Easy To Use Interface
    ‘Boost Up’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Luckster is a dual sportsbook and casino platform with a vaguely Irish theme, including the inevitable leprechaun logo and shamrock imagery.
  3. Brand Ambassador Teddy Sheringham
    Live Streaming of UK Horse Racing
    Acca Club: £5 Free Bet Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    BetUK have former England footballer Teddy Sheringham and six time champion jockey Kieren Fallon as brand ambassadors and betting experts.
  4. 4
    Zet Bet Sports
    Established 2022
    More Details
    Fast & Clean Betting Interface
    'Zet Boost' Accumulator Boosts
    Broad Range of Sports & Esports Markets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    ZetBet is a new to market UK betting site that includes an attractive sportsbook with excellent filters to enable you to find your bet quickly and easily.
  5. UK's Leading Horse Racing Pool Betting Operator
    Home of the Placepot & Exclusive Placepot App
    Never Beaten by SP on Horse Racing with Tote+
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    2
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    The Tote offers horse racing pool betting, popular with punters who place small stakes to win large amounts. Favourite bets include the Placepot (picking a horse to be placed in the first six races) and Jackpot/Scoop6 (picking the winner of each of six nominated races on a single day).
  6. Official UK Betting Partner of Fulham FC
    Regular Money-Back Specials
    'Racing Sportsbook of the Year' 2020
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    8
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Fitzdares have offered a boutique bookmaker service to members of their exclusive Mayfair Club (The Fitzdares Club) since 1882, but have now launched an online sportsbook open to all.
  7. 7
    Kwiff Sports
    Established 2015
    More Details
    Random Supercharged Payouts
    Weekly ‘kwiff Club’ Cashback & Free Bets
    ‘Acca Shield’ Refund (if One Leg Fails)
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    13
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    When a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet.
  8. 8
    Hey Spin Sports
    Established 2020
    More Details
    Dual Sportsbook & Casino Platform
    Extensive Range of Football Markets
    Accumulator Boosts of up to 77%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    18
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Heyspin is an online betting site that offers both sports betting and online casino games. Their impressive sportsbook platform offers a huge range of markets, including in-play betting and cash-out options.
  9. Mobile First Betting Interface
    'Leo King' Sports Prediction Game
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
  10. Create Your Own Accumulater with 'Bet Maker'
    Enhanced Odds Every Week with 'BetPlus'
    Live Streaming of International Horse Racing
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Well known in Europe and growing fast in the UK, NetBet offer some unique features, such as 'Snap Bet' - where mobile users can bet on a goal being scored in the next 30 secs, 1 min, 5 mins or 10 mins of live football matches.
  11. 11
    Coral Sports
    Established 2002
    More Details
    One of the UK's Biggest Bookmakers
    Football & Racing 'Super Series' Predictor Games
    'Beaten by a Length' Free Bets
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    14
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Coral has long established high street shops across the UK and with their industry-leading Coral Connect card you can deposit and withdraw money in shops, alongside a host of other benefits.
  12. 12
    888 Sports
    Established 1997
    More Details
    Create your own Multiples with Bet Builder
    Live Streaming of all UK & Irish Racing
    Daily Price Enhancements & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
  13. 13
    Monster Casino Sports
    Established 2017
    More Details
    Dual Sportsbook & Casino Platform
    10% Cashback on Sports Betting Losses
    'Wager Wars' Leaderboard & Cash Prizes
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    30
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Monster Casino Sportsbook is the new sports betting offering from this long established casino brand, with a small but select selection of sports to bet on.
  14. 14
    BetItOn Sportsbook
    Established 2020
    More Details
    'Rising Star Operator of the Year' 2021
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  15. 15
    10bet Sports
    Established 2003
    More Details
    Regular Free Bets & Enhanced Odds Specials
    Cutting Edge In-Play Betting Options
    Accumulator Boosts of up to 50%
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    No
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    10bet is one of the smaller online bookmaker brands in the UK but they are becoming more popular thanks to their impressive website and daily betting promotions.
  16. 16
    mr.play Sports
    Established 2017
    More Details
    Dual Sportsbook & Casino Platform
    Distinctive ‘Moustache’ Branding
    ‘PlayBoost’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you create your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr.Play Sports has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments.
  17. 17
    BetVictor Sports
    Established 1946
    More Details
    Long Established UK Bookmaker
    BV Loyalty Club - Weekly £5 Free Bet
    Free to Play 'Pick 6' Predictor Game
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetVictor is named after founder Victor Chandler (known as the 'Gentleman Bookmaker') and they boast superstar jockey Rachael Blackmore, plus football legends Michael Owen and Harry Redknapp amongst their brand ambassadors and betting experts.
  18. 18
    BritainBet Sport
    Established 2020
    More Details
    10% Cash-Back on Various Sports
    'Wager Wars' Cash Prizes
    Full & Partial Cash-Out Options
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    BB30
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BritainBet is a relatively new sports betting site and casino platform, which offers Bet Builder and Cash-Outs, plus 24/7 customer service.
  19. 'Million Pound Picks' Predictor Game
    Live Streaming of all UK & Irish Racing
    3 x Odds Boost Tokens Every Week
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    23
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Grosvenor Sport is the sportsbook of Grosvenor Casinos - the UK's largest casino operator with over 50 casinos located in major towns and cities across the UK.
  20. 20
    William Hill Sports
    Established 2008
    More Details
    'Sports Betting Operator of the Year' 2020 & 2022
    Official Betting Partner of Tottenham Hotspur FC
    Free to Play 'Free or 4' Predictor Game
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    31
    Bet Builder
    Can you create your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    Named after its founder way back in 1934, William Hill is now one of the world's biggest bookmaker brands and operates over 1400 betting shops throughout the UK.
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