Which Online Bookmakers Have the Lowest Vig?

Which Online Bookmakers Have the Lowest Vig?

Choosing an online bookmaker can be a tough task with so many offerings on the web to choose from. One way to ensure you're making the right choice is to consider the bookmaker's vig or vigorish to confirm you aren't paying a heavy fee just to place a bet.

Understanding what vig is and how it affects the bookmaker and the punter are vital to making the best choice when deciding on which online bookmaker to enjoy. Fortunately, we not only provide that info, Gambling.com has set punters up with a list of the world'd top online bookmakers with the lowest vig! For players in Ontario we also now have a dedicated Ontario Sports Betting page to find you the best operator.

What is a Bookmaker's Vig or Vigorish?

When a punter uses a bookmaker to place a bet, they are charged for the service. This charge is known by many names – the cut, the take, the juice or under-juice – but the term that has become standard is vigorish, or vig for short.

The bookmakers know that showing the charge on top of the bet would not make for a happy customer who's likely to return, so the charge is included in the bet. This sensible solution to ensure a profit margin means that the betting shop makes money regardless of whether their customer wins or loses.

What Affects a Bookmaker's Vig?

All bets have some form of vig worked into them, but the size of the vig can vary wildly between bookmakers and is one of the many factors that differentiates the odds from one sportsbook to another. It will also vary wildly between different sports, or different markets in the same sport.

For example, if you look at the football market, the English Premiership is consistently low in terms of vig, whereas Scottish Championship matches tend to have quite a high vig attached, as do those in European leagues such as Italy’s Serie A.

The more popular a market, the lower the vig will likely be, because a lot more people are going to bet on Arsenal vs Hull than Hibernian vs Ayr. In order to compose the following list of the top online bookies with the lowest vig, Gambling.com concentrated on bookies' vig for the football market.

Top Online Bookmakers with the Lowest Vig

  1. NetBet

    NetBet started as a casino site that grew to include a sportsbook as part of its offering. While its vig is not as competitive as Leo Vegas' new online bookmaker, the odds for the popular English Premiership League (EPL) market prove to be average, while its offerings north of the border are equally middling.

    It fares far better in the European markets, beating both Ladbrokes and Coral. Its bonus of a £50 free bet could be very persuasive to new players. Follow our secure link to NetBet today to enjoy this exclusive deal while it lasts!

  2. Coral Sports

    Coral is a main staple of the high street, dating back to 1926 when founder Joe Coral operated betting pitches for his local greyhound track, but its vig suggests it has forgotten its roots. The bookmaker returned some of the highest vig results for the UK main tournaments.

    Delving further down into the lower leagues, however, Coral offers very reasonable odds, while its European vig is lower than fellow high street betting shop Ladbrokes. Coral Sports is currently offering a bonus £20 free bet if you sign up today!

  3. Ladbrokes

    Ladbrokes has a long-term partnership with the English FA, covering the national team and the Emirates FA Cup, so it is only fitting that the vig on their English Premiership games is competitively low, managing to beat out bet365, though not LeoVegas.

    However, out with English football, Ladbrokes' vig proved to be astronomical, showing the highest juice in Scotland out of all the bookmakers analysed. That said, the vig surrounding its European fixtures is in line with the average. The bookie is also generously offering new players a £50 free bet!

  4. bet365

    bet365 is well-known for its competitive odds, as well as having the naming rights to Stoke City’s football ground, so it was a surprise that the vig on their Premier League offerings is higher than Leo Vegas'. However, the bookmaker had lower vig in the other markets tested, proving its reputation as a fair bookie for a punter who likes top spread bets across all markets.

    In addition to that, the site is offering an impressive 100% First Deposit Bonus up to an enticing £200. If you head over to bet365 Sports now you'll be sure to enjoy this exclusive offer before it runs out!

  5. Leo Vegas Sports

    Although Leo Vegas started life as a casino like NetBet, it also has a fresh online sportsbook alongside a sponsorship deal at the SSE Wembley Arena. Upon testing ten games from different leagues, Leo Vegas Sports managed to show the lowest vig for English Premiership games by a large margin.

    It also fared well in other, lesser played markets such as Scotland, Germany, Italy and Spain, though not lowest overall. To entice you further, Leo Vegas' bookmaker is currently offering a £30 free bet for new players. Anyone looking to enjoy this generous promotion only needs to open an account today!

More to Consider Than Just the Vig

While it's easy to simply analyse numbers and pick the lowest vig, the juice is just part of the equation, especially when only looking at one sport as a brief example. Rates will fluctuate between sites and to truly build an impression of vig, you need to analyse a large catchment of odds over multiple sites and sports.

Besides, vig is not the be all and end all of picking a bookmaker. Other aspects come into play, such as brand loyalty and ease of use, but for many players, the most important aspect is a befitting bonus.

Games or matches with lower vigs will tend to attract fewer bonuses, and the reason larger bookmakers can afford to offer such large bonuses and healthy loyalty schemes is because they have their vig profit margin clearly defined. So, while vig may seem like a service charge, it keeps the bookmakers running and allows them in turn to treat their customers to bigger promotions.

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  1. 1
    BetItOn Sportsbook
    Established 2020
    More info
    EXCLUSIVE: Bet £10, Get £10
    Fully Mobile-Optimised Interface
    Interactive Football Match Centre
    ‘BoostItOn’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you build your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetItOn have ex-Liverpool striker and Champions League winner Djibril Cissé as their brand ambassador and resident football expert.
  2. 2
    888 Sports
    Established 1997
    More info
    £30 In Free Bets + £10 Casino Bonus When You Place Your First Bet of £10+
    Create your own Multiples with Bet Builder
    Live Streaming of all UK & Irish Racing
    Daily Price Enhancements & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    GET40
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    16
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    888sport offer a wide range of sports betting markets, combined with regular enhanced specials, plus an exclusive 'Acca Club' (bet £20 on Multiples or Bet Builder to get a £5 free bet - every week).
  3. 3
    Bet UK Sports
    Established 2012
    More info
    Bet £10 & Get £30 in Free Bets
    Wide Range of In-Play Markets
    Live Streaming of UK Horse Racing
    Betting App for Android & iOS Devices
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    9
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    BetUK have leading National Hunt trainer Neil Mulholland and celebrity horse racing enthusiast and model Vogue Williams as brand ambassadors and betting experts.
  4. 4
    mr.play Sports
    Established 2017
    More info
    Welcome Bonus Bet £10 Get £15
    Dual Sportsbook & Casino Platform
    Distinctive ‘Moustache’ Branding
    ‘PlayBoost’ Accumulator Boosts
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    21
    Bet Builder
    Can you build your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Mr.Play Sports has a fun style of its very own, with a memorable handlebar 'tache wherever you look, but it boasts a serious amount of betting markets, plus Premier League & 'Euro Elite' betting battle tournaments.
  5. 5
    Bet365 Sports
    Established 2001
    More info
    Bet £10 & Get £50 in Free Bets for new customers at bet365
    Awarded 'Sportsbook of the Year' 2018/19/20/21
    Live Streaming of 1000's of Events
    2 Goals Ahead Early Payout Offer
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    31
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Bet365 offer the most comprehensive online sports betting service, including live steaming of a huge range of sports, plus a unique 'Edit Bet' functionality.
  6. 6
    Kwiff Sports
    Established 2015
    More info
    Bet £10 Get £20
    Random Supercharged Payouts
    Weekly ‘kwiff Club’ Cashback & Free Bets
    ‘Acca Shield’ Refund (if One Leg Fails)
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    13
    Bet Builder
    Can you build your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    When a customer places a bet with kwiff, they may find that their bet is “kwiffed” - where you receive increased odds after placing your bet.
  7. 7
    Leo Vegas Sports
    Established 2016
    More info
    100% Profit Boost of Up To £100 of Winnings
    Mobile First Betting Interface
    'Leo King' Sports Prediction Game
    24/7 Customer Service
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    34
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    Leo Vegas Sports is the sportsbook from this multi-award-winning casino operator, with a focus on mobile users - including a sport betting app for Android & iOS Devices.
  8. 8
    SportNation Sports
    Established 2017
    More info
    Bet £10 Get £30 in Free Bets
    Rewards Points for Every Bet
    Weekly Free Bet Club
    High Betting Limits
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    SPORTS200
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    27
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    Yes
    SportNation offer unique money back promotions and special offers, such as 'First Five' where your football bet is paid out as a winner if your team scores first in the first 5 minutes.
  9. 9
    RedZone Sports
    Established 2009
    More info
    Bet £20, Get a £20 Free Bet
    Extensive American Sports Markets
    Unique 'Glory Goals' Betting
    Regular Enhanced Odds & Specials
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    RZGG20
    Live Streaming
    Is there live streaming of sporting events?
    Yes
    In-Play Betting
    The number of sports with in-play betting available
    12
    Bet Builder
    Can you build your own personalised bets?
    No
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
    RedZone is an American-style sportbook who offer innovative markets, such as 'Glory Goals' where you can bet on two teams playing in different games - selecting who scores most.
  10. 10
    Luckland Sports
    Established 2015
    More info
    Bet £15, Get £10
    Bonus Code
    The code required to claim this sign-up bonus (if any)
    not required
    Live Streaming
    Is there live streaming of sporting events?
    No
    In-Play Betting
    The number of sports with in-play betting available
    32
    Bet Builder
    Can you build your own personalised bets?
    Yes
    Cash Out
    Can you cash out of bets before an event has finished?
    Yes
    Acca Insurance
    Refund or free bet when one selection in an accumulator lets the bet down
    No
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