GambleAware Now Guaranteed Funding from UK Casino Operators

December 18th, 2017

SHARE

GambleAware Now Guaranteed Funding from UK Casino Operators

The continued growth of online casino gaming will see an increasing number of new gamers take to the internet in pursuit of entertainment over the next few years. Greater transparency in the sector is seeing operators in the industry take the issue of problem gambling more seriously than ever before.

GambleAware announced that it has secured a landmark agreement with land-based casino establishments in the UK to support the charity – something expected to benefit gamblers both on and offline. Overall, the deal clearly aligns with the UK's recent push to decrease the risks for problem gambling.

UK Land Casinos Agree to Donate Gaming Revenue

GambleAware's position as an independent charity that aims to minimise gambling-related harm in the UK makes it a key figure with vital links between gaming operators in both the online and offline sectors. Links some experts see as crucial to ensuring a safe and fair future of gaming in the United Kingdom.

Having campaigned strongly for a more active commitment from operators to fund schemes related to reducing problem gambling and helping those suffering from minor and major addiction, the charity recently announced a ground-breaking agreement with the UK's land-based casino firms to secure guaranteed funding.

Under the terms of the deal, land casinos will donate 0.1% of their annual Gross Gaming Yield (GGY) to GambleAware, providing it with crucial support. Any donations to other charities will be listed separately, as an addition to the 0.1% that goes to GambleAware. Many casino companies already donate to numerous charities through the National Casino Forum (NCF).

But the emphasis on the new deal with GambleAware will shine a light on the donations made by casino brands, which is hoped to increase contributions to higher levels. The landmark mechanics of the agreement were revealed by the NCF's Chief Executive, Tracy Damestani:

"This is a historic commitment by casino operators. They are guaranteeing that the casino sector will donate 0.1% of Gross Gambling Yield to GambleAware, in addition to making other charitable donations. They are underpinning this pledge by introducing a transparent new payment system."

Damestani highlighted that securing a legitimate deal displays a genuine commitment to problem gambling:

"The casino sector has always supported fundraising for research, education and treatment, and casino operators are determined to go beyond both the letter and the spirt of the Act in their support for responsible and safer gambling. They want to ensure that research, education, prevention and treatment programmes are fully funded across the gambling industry."

Deal Makes New Ground in Fight Against Gambling Addiction

GambleAware's Chief Executive, Marc Etches, noted the important responsibility that betting companies have in supporting problem gambling and ensuring it's an issue that becomes less prominent in the next decade, despite the expected growth of gambling on the internet over the next decade:

"It is imperative that all businesses deriving a profit from commercial gambling in Britain support GambleAware in the delivery of the National Responsible Gambling Strategy."

Etches praised the deal with NCF, which sets a new standard in the industry when it comes to charitable donations:

"This initiative by NCF’s members will ensure transparency in relation to the casino sector’s funding of research, education and treatment, and sets an important benchmark for others."

GambleAware's new agreement is certainly good news in the fight to increase the awareness of problem gambling, reduce its impact and help to treat those afflicted by the issue. Some industry analysts suggest there is still a significant way to go before everything is being done to truly combat gambling problems.

Fortunately, most believe this deal can be seen as a step in the right direction for the entire industry. The UK casino industry can take credit in showing an increased commitment to dealing with the issue via this latest agreement with GambleAware. For more on Problem Gambling, visit our guide to getting help!

Casino News Articles


Hall of Gods €6.7m Jackpot Won by LeoVegas Mobile Player
Hall of Gods €6.7m Jackpot Won by LeoVegas Mobile Player

A simple spin has yielded life changing money for one LeoVegas casino player. A 37-year-old man won more than €6.7 million with a play on NetEnt’s Hall of Gods game on the award-winning LeoVegas ... Read More

Ronnie O'Sullivan Sporting Legends Slot Released by Playtech
Ronnie O'Sullivan Sporting Legends Slot Released by Playtech

In what is a fitting tribute, Playtech, renowned casino software provider, decided to pay homage to the snooker veteran with the release of their brand new ‘Ronnie O’Sullivan Sporting Legends’ ... Read More

NetBet Add to Portfolio With New Realistic Games Offerings
NetBet Add to Portfolio With New Realistic Games Offerings

Slots from Realistic Games are now live at NetBet's online casino with offerings like Win Sprint, Symmetry and Time is Money all available for slots fans. The news comes during a solid start to 2018 ... Read More

Real Life Roulette Tables Now Featured During Online Play
Real Life Roulette Tables Now Featured During Online Play

Live casino games used to only feature real life dealers and tables in a video studio but not anymore. An online casino recently unveiled its newest ambitious addition, providing access to live ... Read More

NetEnt Game Makes Two Players Multimillionaires in One Day
NetEnt Game Makes Two Players Multimillionaires in One Day

NetEnt, a provider of online gaming solutions, recently announced 'Mega Fortune Dreams' slot game produced not one but two multimillionaires on the same day, with wins taking place on two separate ... Read More

Mega Fortune Dreams Slot Winner Becomes Instant Millionaire
Mega Fortune Dreams Slot Winner Becomes Instant Millionaire

Last week, one lucky Swedish man made a life-changing decision to play a round of online slots on Unibet Casino. Little did he know he’d become an instant millionaire taking home an incredible prize ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

Casino Guides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2018 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

Asset 4AndroidGET IT ONfacebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter