Ladbrokes Donates £180k to GamCare to Help Fund New Youth Hubs

November 4th, 2016

SHARE

Ladbrokes Donates £180k to GamCare to Help Fund New Youth Hubs

Ladbrokes has made a donation of £180,000 to GamCare, a leading charity that provides information, advice, support and counselling around problem gambling. The donation will go towards the organisation’s youth programme and will help fund three new regional "youth hubs" in Bristol, Birmingham and the North West.

Ladbrokes Promotes Responsible Gambling Among Youth

Ladbrokes is a committed supporter of responsible gambling and has led the way in the industry when it comes to promoting responsibility to customers. Last year, the company became the first UK betting operator to run a TV advert promoting responsible gambling; they were even the first to link executives’ pay to performance in this area.

The operator also dedicates 20% of its window advertising space to responsible gambling messages. Ladbrokes is a leading member of the Association of British Bookmakers (ABB) which has introduced a series of responsible gambling measures over recent years, including restrictions on TV advertising and new limits on fixed-odds betting terminals (FOBTs).

The company is also a founding member of the Senet Group, an independent industry body which was set up in 2014 to monitor and enforce compliance with responsible gambling strategy. The group was actually established by four of the largest gambling brands in the world with William Hill, Coral and Paddy Power being the other three.

Ladbrokes' Substantial Donation

In the latest sign of its commitment to responsible gambling practices, Ladbrokes has made a substantial donation of £180,000 to GamCare, a charity which helps people who are affected by problem gambling. Ladbrokes CEO Jim Mullen made the donation after visiting the GamCare call centre in London:

"When I spent time with Dirk [Hansen] and his team, I got a real sense of how effective their interventions can be, and how important it is for people to get timely advice. For most people, gambling is a safe and thrilling way to spend their leisure time and I want people to enjoy it responsibly."

Mullen went on to describe how excited they are to embrace the youth when it comes to preventing problem gambling:

"The idea that we can begin to inform and educate young adults about the potential problems associated with gambling is something that feels right to me. Evidence suggests young people may be more prone to losing control over their gambling and through this piece of work, we have the opportunity to help people remember that gambling should be fun, not a problem."

What is GamCare?

GamCare was set up in 1997 and offers support to problem gamblers as well as their partners, family and friends. The charity operates the National Gambling Helpline which is free to call and is available from 8am to midnight seven days a week. It also offers face-to-face counselling as well live chat, forums and chatrooms on its website.

The organisation works closely with the industry and awards GamCare Certification to operators that abide by its high standards of social responsibility and player protection. It also provides training to customer service staff to help them spot signs of gambling addiction, and contributes to research on the subject.

What is the GamCare Youth Programme?

GamCare’s youth programme has been running since 2015 and is aimed at young people who are particularly vulnerable to problem gambling. It is also producing positive results and the donation from Ladbrokes will allow GamCare to expand its services in London and create three new regional hubs in other areas of the country.

These hubs provide free workshops and training at regional youth outreach centres as well as resources for teachers and other professionals working with young people to help them identify youngsters who may be at risk from problem gambling. The charity also plans to develop a system for referrals to treat young people who are experiencing or vulnerable to gambling-related harm.

Dirk Hansen, CEO of Gamcare, expressed his thanks to Ladbrokes for their donation:

"We sincerely thank Jim Mullen and Ladbrokes for this contribution to our work with young people across the UK. Our work aims to ensure that young people can access honest, accurate and relevant information about gambling and make informed choices about whether they choose to gamble."

The GamCare CEO then explained what benefits the donation brings to the programme:

"As a result of this programme, young people will also be able to access help and support tailored for them should they need it. This donation, along with recent support from the Rank Group, will allow us to achieve national scale with this vital service."

If you think that you or someone you know may have a gambling problem, or if you just want to learn more about the topic, then head to GamCare’s website where you will find a wealth of helpful information and resources.

Casino News Articles


UK Gambling Commission to Make Gambling More Fair and Safe
UK Gambling Commission to Make Gambling More Fair and Safe

The UK Gambling Commission (UKGC) has revealed its new five-point strategy to create a ‘fairer and safer’ gambling market. The plan of action sets out the UKGC’s ‘direction of travel’ for the next thr ... Read More

Ikibu Adds Big Time Gaming Content to Budding Portfolio
Ikibu Adds Big Time Gaming Content to Budding Portfolio

Already kitted out with a large number of games from leading software houses, Ikibu is now preparing to integrate another high-end developer, in the shape of Big Time Gaming, meaning Ikikbu's huge por ... Read More

Bet365 Reaches the Coveted £2 Billion Revenue Summit
Bet365 Reaches the Coveted £2 Billion Revenue Summit

Analysts say online gambling is in a robust financial state – an assertion supported by the latest annual figures emanating from bet365, which announced a 39% increase in profits for 2017, coupled wit ... Read More

American Gaming Association Announces Newest Chairman
American Gaming Association Announces Newest Chairman

The chairman at the American Gaming Association (AGA) is one of the most influential in the casino industry in the USA, so the election of a new officer to the position is typically met with great ant ... Read More

More Than a Dozen States to Consider Online Gambling in 2018
More Than a Dozen States to Consider Online Gambling in 2018

Online gambling is in a confusing place in the US. Some States allow it, others don't. That said, there have been some developments that suggest the blanket ban on online gaming might be coming to an ... Read More

LeoVegas Pushes for Responsible Gambling with LeoSafePlay
LeoVegas Pushes for Responsible Gambling with LeoSafePlay

LeoVegas has stepped up its responsible gambling programme with the launch of LeoSafePlay, a comprehensive new resource designed to help customers control their activity and protect them from the risk ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2017 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

facebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter