LeoVegas Pushes for Responsible Gambling with LeoSafePlay

November 24th, 2017


LeoVegas Pushes for Responsible Gambling with LeoSafePlay

LeoVegas has stepped up its responsible gambling programme with the launch of LeoSafePlay, a comprehensive new resource designed to help customers control their activity and protect them from the risks associated with excessive gambling!

Dedicated Responsible Gambling Tool

LeoSafePlay is an external website that can be accessed directly or from the main LeoVegas site. It aims to increase the awareness of gambling addiction and underage gambling and provides a wealth of resources and information to help visitors avoid and deal with these potential problems.

There are articles on different issues related to problem gambling featuring advice on warning signs and how to tackle them, as well as a handy self-assessment tool enabling users to measure their own gambling habits. The website, which is available in multiple languages, also offers several tools that can help control your gambling.

These include Deposit Limit, which allows users to limit the amount they can deposit into their account each day, week or month, and Session Limit, which enables players to place a time limit on how long they’re logged in for.

Additionally, there’s a glossary with definitions of key terms plus an FAQ section with questions on gambling addiction, problem gambling, underage gambling and helping friends and family. All LeoVegas staff will be given training to ensure they can provide support to customers who need help.

Promoting Positive Message via Sponsorship

LeoVegas is the main shirt sponsor of English football club Norwich City this season and used the team’s recent EFL Cup match against Premier League side Arsenal to promote the new responsible gambling programme, with the players sporting the LeoSafePlay logo on the sleeves of their kits.

With the betting industry’s involvement in football under heightened scrutiny recently, the Swedish casino operator took the opportunity to use its sponsorship of the Canaries to promote a positive message around responsible gambling. Noel Zammit, head of customer support at LeoVegas, said:

"At LeoVegas, we are dedicated to the duty of care we owe to our customers, to help them to play safely and responsibly. We are proud to be transparent on our stance in promoting responsible gambling and believe by tackling the issues head-on through LeoSafePlay, we can help ensure gaming remains fun for our customers."

Industry Working to Reduce Problem Gambling

LeoVegas isn’t the only operator to have released a new tool to help customers gamble more responsibly. In September, fellow Swedish company Mr Green launched its Green Gaming service, which assesses customers’ betting history, gambling behaviour and spending habits and alerts them when they are entering an area deemed dangerous.

With recent reports suggesting that the number of problem gamblers in the UK is rising, the industry has been facing pressure to take more action to help reduce the problem. The Senet Group, a regulatory body that promotes responsible gambling, recently teamed up with the charity GambleAware to launch a new responsible gambling campaign.

The drive, aimed especially at young people, consists of advertising at selected football matches as well as more than 2,000 adverts on TV and radio. LeoVegas has responded to this growing movement in an innovative way that demonstrates its commitment to responsible gambling.

With several tools available to help customers manage their gambling activity, visitors to LeoVegas can play the online casino in a fun and safe manner!

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