LeoVenture Launches Following IMP Reband by LeoVegas

November 16th, 2017

SHARE

LeoVenture Launches Following IMP Reband by LeoVegas

Online casino and bookmaker LeoVegas is planning to place a bigger focus on investing in start-up software and gaming companies. It will do so through a small subsidy it owns, Independent Mobile Productions (IMP), which is to be renamed LeoVenture, in line with the company’s main brand.

LeoVenture will act as what's called a strategic investment unit, seeking out opportunities for the LeoVegas brand to grow or expand, whether on its own or by investing in other companies. This is part of LeoVegas’ overall strategy to grow in several different markets over the next few years!

Roaring To Start-Up Success

The revamped entity will be headed up by LeoVegas co-founder Robin Ramm-Ericson. This means he will be leaving his current executive role at the LeoVegas online casino, trading his old title for Managing Director of LeoVenture.

Although he will no longer be overseeing LeoVegas itself, Ramm-Ericson will retain his position on the LeoVegas Group's senior executive team. LeoVegas’ Chief Executive Gustaf Hagman commented on the news, stating that:

"The LeoVegas Mobile Gaming Group strives to be the most innovative, entrepreneurial and fastest growing company in our industry. To strengthen this momentum, we give increased focus to our venture business IMP, and at the same time change the name to LeoVenture."

IMP's Authentic Success

Prior to its rebranding, LeoVegas’ IMP subsidy had invested in several companies and suppliers which are already showing promise. The best known of these is Authentic Gaming, which is positioned as an independent company with LeoVegas itself. Authentic Gaming's aim is to take live streaming gaming to the next level.

By producing the feeds in real time from physical casinos, rather than hosting virtual casinos online, Players experience unparalleled authenticity as they immerse themselves in playing games at home alongside the real visitors to the casino itself.

The first live casino from Authentic Gaming was launched in late 2016 on a number of different online casino sites, including Mr Green. Jonas Delin, the company’s CEO, said at the launch:

"We at Authentic Gaming are extremely happy that our live casino is being launched with another operator. We have worked hard with our product, which offers something unique in live casino. Our streaming is delivered in HD quality, with sound and video that provide a genuine feeling for the players. We have received a good response from both operators and land-based casinos. Authentic Gaming's greatest focus now is on launching the product with more operators."

LeoVegas also announced during its Q3 update that it had acquired the Royal Panda for €100 million, with the aim of increasing its share of the UK online gaming market. The Royal Panda deal may also require a possible earn-out payment of another €60 million, if specific financial targets are achieved within 12 months of the purchase.

21 Heads Up

IMP was also responsible for a brand new game called 21 Heads Up. The hybrid game combined elements of both blackjack and poker and was a joint venture between LeoVegas Casino and software developer NYX, who distribute the game to all of its gaming partners.

The idea for 21 Heads Up came from the imagination of Olympic wrestling champion and keen poker player Frank Andersson, who dreamed of a fast-paced card game between two players. LeoVegas described the game as:

"possibly the fastest card game ever, combining a rake model similar to online poker with an unprecedented number of hands per hour."

The game launched to rave reviews in March 2016, with professional poker champion Mikael Thuriltz commenting that:

"21 Heads Up is the ultimate game for the 21st century. It’s the fastest rake game ever."

LeoVegas debuted the game at the ICE Exhibition in London, where Shenaly Amin, UK Country Manager at LeoVegas, said:

"Developing a game with Frank Andersson was a really exciting venture for everyone involved. Having Mikael Thuriltz’s support is also a huge positive. His authority in the gaming industry definitely makes him a credible critic so it’s great to have him on board."

Casino News Articles


UK Gambling Commission to Make Gambling More Fair and Safe
UK Gambling Commission to Make Gambling More Fair and Safe

The UK Gambling Commission (UKGC) has revealed its new five-point strategy to create a ‘fairer and safer’ gambling market. The plan of action sets out the UKGC’s ‘direction of travel’ for the next thr ... Read More

Ikibu Adds Big Time Gaming Content to Budding Portfolio
Ikibu Adds Big Time Gaming Content to Budding Portfolio

Already kitted out with a large number of games from leading software houses, Ikibu is now preparing to integrate another high-end developer, in the shape of Big Time Gaming, meaning Ikikbu's huge por ... Read More

Bet365 Reaches the Coveted £2 Billion Revenue Summit
Bet365 Reaches the Coveted £2 Billion Revenue Summit

Analysts say online gambling is in a robust financial state – an assertion supported by the latest annual figures emanating from bet365, which announced a 39% increase in profits for 2017, coupled wit ... Read More

American Gaming Association Announces Newest Chairman
American Gaming Association Announces Newest Chairman

The chairman at the American Gaming Association (AGA) is one of the most influential in the casino industry in the USA, so the election of a new officer to the position is typically met with great ant ... Read More

More Than a Dozen States to Consider Online Gambling in 2018
More Than a Dozen States to Consider Online Gambling in 2018

Online gambling is in a confusing place in the US. Some States allow it, others don't. That said, there have been some developments that suggest the blanket ban on online gaming might be coming to an ... Read More

LeoVegas Pushes for Responsible Gambling with LeoSafePlay
LeoVegas Pushes for Responsible Gambling with LeoSafePlay

LeoVegas has stepped up its responsible gambling programme with the launch of LeoSafePlay, a comprehensive new resource designed to help customers control their activity and protect them from the risk ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2017 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

facebooktwitter