NetEnt All Set for North American Expansion

January 14th, 2016

SHARE

NetEnt All Set for North American Expansion

Popular software developer NetEntertainment, widely known as NetEnt, is building on its European success with a watershed manoeuvre into the North American market. The company will begin its transatlantic expansion in New Jersey, branching out in a move that Bjorn Krantz, managing director of NetEnt North America, sees as being long overdue.

“NetEnt is a big company in Europe and we want to expand our footprint. We felt that North America is the right place to be,” he told CalvinAyre.com. “We’ve been scouting around in the US and North America for quite some time to learn what the market is about. We took a decision that now is the time to do something.”

Land of Opportunity

The state of New Jersey legalised online gambling in November 2013, and remains one of the few jurisdictions in the States to have done so. The thinking behind the shift in legalisation was that e-Gaming would generate extra cash for local casinos, with one forecaster, H2 Gambling Capital, predicting that "online gambling would produce around $300 million" for the New Jersey economy each year.

With the above in mind, it might come as a surprise that an international firm like NetEntertainment (which has has offices in Sweden, Malta, Gibraltar and Ukraine) has been granted access to the US market, as the firms multi-pronged business model could ultimately divert funds away from the country. NetEnt were granted their transactional waiver by New Jersey’s Division of Gaming Enforcement quite quickly however, much to the delight of MD Krantz.

“All in all, it has been a very positive experience for us,” he said. “We’re used to working in regulated environments and we’re licensed in Europe, and we were able to take that experience and knowledge when we applied for the licence in New Jersey. [That] NetEnt is more of a European company has never been a problem.

“We are known to be a pioneer in what we’re doing in the online casino segment. We’re also known to have premium content with the best quality and innovation around it, so the buzz around NetEnt coming into U.S has been fantastic and we can’t wait to be live.”

The American Dream

The gambling industry in America is still in its infancy in large parts of the country, and remains outlawed in many areas under three federal laws and a host of legislative acts. Recently, however, a number of states have opened up to the idea of online gambling – likely due to the boost it can offer to ailing economies – and widespread growth of casino and poker sites is predicted for coming years.

Krantz believes that NetEntertainment can act as an icebreaker to help early adopters get more companies off the ground. “Through the 20 years that we’ve been live, we have gathered a lot of business intelligence. And business intelligence is important, because it’s about data, facts, how to help our partners to optimise their operations,” he said.

“We can take a good piece of that business intelligence and help our partners in the U.S, starting with New Jersey, as we build up their business momentum over the NetEnt content.”

Casino News Articles


Gambling.com's Naughty or Nice List 2017
Gambling.com's Naughty or Nice List 2017

It's almost that time of year again, and that means it's time to find out which bookmakers, casinos and online gaming sites have behaved themselves... and which haven't. There might not be an actual p ... Read More

Ladbrokes Now Offers Omni-Channel Wallet Option Across UK
Ladbrokes Now Offers Omni-Channel Wallet Option Across UK

UK bookmaking giant Ladbrokes, known for its cutting-edge innovation, is again aiming to stay ahead of its rivals on the technology front by rolling out a new omni-channel wallet, with 7,000 self-serv ... Read More

UK Gambling Market 2017 is Worth £13.7b as Online Grows 10%
UK Gambling Market 2017 is Worth £13.7b as Online Grows 10%

The UK Gambling Commission’s twice-yearly reports are always keenly anticipated by key figures, and who can blame them after the latest statistics revealed that the sector recorded another year of gro ... Read More

UK Gambling Commission to Make Gambling More Fair and Safe
UK Gambling Commission to Make Gambling More Fair and Safe

The UK Gambling Commission (UKGC) has revealed its new five-point strategy to create a ‘fairer and safer’ gambling market. The plan of action sets out the UKGC’s ‘direction of travel’ for the next thr ... Read More

Ikibu Adds Big Time Gaming Content to Budding Portfolio
Ikibu Adds Big Time Gaming Content to Budding Portfolio

Already kitted out with a large number of games from leading software houses, Ikibu is now preparing to integrate another high-end developer, in the shape of Big Time Gaming, meaning Ikikbu's huge por ... Read More

Bet365 Reaches the Coveted £2 Billion Revenue Summit
Bet365 Reaches the Coveted £2 Billion Revenue Summit

Analysts say online gambling is in a robust financial state – an assertion supported by the latest annual figures emanating from bet365, which announced a 39% increase in profits for 2017, coupled wit ... Read More

Casino Navigation

Newsletter

Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News

CasinoGuides

Country Guide

DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
© 2011-2017 GDC Trading Limited. All Rights Reserved. Gambling.com is a registered trademark of GDC Trading Limited.
Terms and Conditions   |   Privacy Policy

facebookDownload_on_the_App_Store_Badge_US-UK_RGB_blk_4SVG_092917twitter