Rank Rolls Out New Games Management System With Playtech Help

May 2nd, 2017


Rank Rolls Out New Games Management System With Playtech Help

Leading London-listed casino gaming vendor Rank Group PLC has extended its relationship with Playtech, which will see the company's Neon table and slot management system integrated across all of its Grosvenor Casino holdings.

The news follows Neon technology being plugged in across 43 Genting Casinos in the UK, further cementing the reputation of Playtech as the leading developer of online gaming technology. The relationship enhances the already strong market position of Rank and Grosvenor as a provider of high-class offline and internet casino gaming.

Playtech Deal Heralds New Growth for Grosvenor

Rank's new association with Playtech comes at a significant point in the company's growth and is a strategic move designed to enhance the gaming brand's position in the market. Grosvenor Casinos' finance director, Richard Payle, revealed that the decision was made to upgrade the gaming infrastructure with cutting-edge technology, thereby completely replacing the existing management systems. He notes:

"The project to replace our management systems was very successful. We worked as a team to address a wide range of technical challenges and business innovations and have successfully rolled out a system which is performing well across the estate, and meeting our business and technical goals."

Furthermore, he was keen to emphasise how the new gaming systems offered by Playtech will both boost company profits and enhance its players’ gaming experience:

"Migrating our gaming systems to Playtech will enable us to complete our modernisation, offer an improved player experience and complete our vision for a single account and wallet across our retail and digital businesses".

Martin Sykes, MD of Playtech subsidiary, Intelligent Gaming Systems (IGS), which created the Neon System, suggests that the implementation of the technology has been a significant success, which is matching their high expectations:

"I am positive that no other system supplier could have achieved what we did in 2016. We developed new features, optimised Neon for deployment in the cloud, provided numerous integrations and supported the transition from the legacy systems, keeping data in step as we implemented the 54 sites."

Cloud-based technologies are enabling casinos such as Grosvenor, online and offline, to take everything to new levels of sophistication – getting an instant nationwide and global view of their business in real-time. The benefits are far ranging – including business cost-cutting, more security for players, faster customer service and payouts, and a smoother gaming experience.

Rolling Out the Playtech Neon System

Playtech's Neon System will enable Grosvenor Casinos to manage and track player information, offer improved customer service and banking, and enhance fraud prevention and illegal activity tracking. Although a large percentage of quality casinos have Playtech integration, each system is bespoke, with Grosvenor’s Neon package being the most technologically sophisticated, globally.

The company will have access to a browser-based HTML5 client interface via a Microsoft Azure cloud setup. With a vast swathe of land-based venues up and down the UK, plus an award winning online casino, Grosvenor Casinos is well positioned to achieve its growth targets over the next decade.

Similarly, Playtech continues to develop its offline and online growth, with its online casinos offering arguably the best in terms of gaming variety, realism, reliability, jackpots and new game releases.

In 2016 the company was the power behind a record £4.5 million payout for a £4 bet on Jackpot Giant progressive slot, and continues to offer some of the industry's best payouts and bonuses across blackjack, poker, slots, roulette and the full-spectrum of online games.

Its technology has also driven the rapid growth of mobile gaming, which continues to increase gambling spend among consumers. With millennials the future of online gaming – Playtech is adopting a progressive and futuristic perspective, ensuring their casino software is aligned with the next generation of casino players.

Grosvenor Deal Means Good Business

The industry response to Rank and Grosvenor Casinos' Playtech deal has been positive in the main. Playtech's perceived market value is currently sitting just below its year high, with a share price of around 938 pence. Shares in Rank have been trading down 1.70 percent at 214 pence a share, indicating a relatively stable response.

The deal means that over 90% of UK casinos now use Playtech to supply their casino management systems. Martin Sykes from Playtech-owned Intelligent Gaming Systems noted that the company are:

"proud to partner with the UK’s largest casino operator and cement our position as the fastest-growing supplier of systems to retail casinos."

To enjoy all that Playtech and it's team of world-class developers has to offer, simply head over to Grosvenor Casino today and enjoy a generous £20 Welcome Bonus sure to get any player started off on the right foot!

Casino News Articles

New Playtech-Powered Live Casino Hits Ladbrokes in 2017
New Playtech-Powered Live Casino Hits Ladbrokes in 2017

Ladbrokes is capitalising on its recent online upswing by introducing a new and improved live dealer suite. It has been working in partnership with veteran software supplier Playtech, and Ladbrokes pu ... Read More

UKGC Launches New Tool to Help File Gambling Complaints
UKGC Launches New Tool to Help File Gambling Complaints

It’s an inconvenient truth, but a truth all the same, that occasionally betting operators act outside the conventions of fairness. Fortunately, the vast majority of gambling operators act in a manner ... Read More

VideoSlots.co.uk Sets World Record with 2000th Game Offered
VideoSlots.co.uk Sets World Record with 2000th Game Offered

Online casino players have never before had such rich pickings when it comes to choosing where to play and which games. No single site illustrates this better than the groundbreaking VideoSlots.co.uk, ... Read More

Ireland Approves Legislation to Raise Gambling Age to 18
Ireland Approves Legislation to Raise Gambling Age to 18

In a move to modernise the existing Gaming and Lotteries Act of 1956, the Irish government has approved new legislation that will raise the age limit for gambling to 18, as well as committed to making ... Read More

New Online Gambling Lobbying Group Launched in US
New Online Gambling Lobbying Group Launched in US

Online gambling has always been a contentious issue for many politicians in the United States, but a new lobby group is hoping to change their attitudes and views it. Known as the i-Development and Ec ... Read More

Play the Latest Slot Game Titles to Hit Mr Green Casino
Play the Latest Slot Game Titles to Hit Mr Green Casino

The inventive Mr Green has expanded its large selection of online slot games with the addition of IGT’s Smash the Pig and Yggdrasil Gaming’s Sunny Shores. The two online slots went live last month and ... Read More

Casino Navigation


Sign up for the free Gambling.com Newsletter to stay on top of all the best bonuses!
We will never share or misuse your personal information. Privacy Policy

Latest Casino News


Country Guide