Launched in time for the start of the 2016-17 football season, Sun Bets is a joint venture between The Sun – Britain’s most popular daily national newspaper – and Australian gambling operator Tabcorp. The Sun is no stranger to the world of gambling, with Sun Bingo now established as one of the UK’s leading online bingo sites. The company has now added to its product range with a new sports betting and casino service.
With the launch of Sun Bets, the media giant will be hoping to tap into its existing customer base of Sun readers as well as users of associated products, such as its fantasy football game Dream Team and its betting tips service Sun Favourite. The website went live in early August to coincide with the new Premier League season and the company has also produced a mobile app, which is available on Apple and Android devices.
Sun Bets is entering a very saturated marketplace but with The Sun’s distinct brand and Tabcorp’s experience in the sector, plus Playtech technology and a multi-million pound marketing campaign, the new bookmaker certainly has the power to take on the established big boys like Ladbrokes and bet365.
Sun Bets consists of two different sections – the sports betting area and a casino offering – but the focus certainly seems to be on the sports side, in particular football and horse racing. The newspaper is renowned for its football coverage and the company claims that “50 per cent of the UK betting audience are Sun readers”. This focus is also reflected in the two figures fronting the marketing campaign, former footballer Ian Wright and racing broadcaster Matt Chapman.
While the sportsbook is operated by Tabcorp, the casino site is powered by leading gambling software provider Playtech, which also recently took over the running of Sun Bingo. For mobile players, there is a user-friendly mobile website as well as dedicated Android and iOs apps enabling players to deposit and withdraw funds, cash out and access live in-play betting.
Football and horse racing take centre stage on Sun Bets. There is a huge selection of football leagues and cups to choose from, ranging from the Premier League to the Polish second division, with all the usual market options you would expect. For racing punters, Sun Bets offers daily markets on all events across the main courses in the UK and Ireland.
There are plenty of other sports too, though. Tennis, cricket and rugby all feature prominently and there are also political and ‘novelty’ markets. In-play betting is available on a number of sports and Sun Bets also offers daily enhanced odds, or Sun Boosts as they are called.
Although the focus may be on the sportsbook, the casino area offers an impressive range of games from Playtech. There are over 100 titles in total, comprising slots, jackpots, live casino and variations of table games, so Sun Bets is certainly a credible option for online casino players as well as sports bettors.
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