Unibet started with a focus on sports betting 20 years ago, and while the company has grown to a full-fledged gaming hub that offers casino, live casino, bingo, and poker products, they have not forgotten their sporting roots by any means. Even after two decades, Unibet strives to improve their online sportsbook for customers year after year.
After winning the International Gaming Award for 'Sportsbook Operator of the Year' in 2014 and 2015, as well the '2016 eGaming Review Award for Sports Betting Operator' (one of the most coveted awards in the industry), it is hard to see them as anything other than a massive and ongoing success in that regard.
In 2014, Unibet shareholders voted to spin off their proprietary sportsbook software into an independent company, known as Kambi. The software had served Unibet well for over 15 years, and since Kambi’s formation as an independent company other major bookies have decided to utilize it for their own betting needs.
Kambi is a company on the rise, adding more operators to their client list all the time while regularly posting healthy year-to-year profit growth. Through it all, they have continued to provide exceptional sports betting software and services to their parent company, Unibet, and the many customers that wager with them.
Unibet’s site design is simple, with the company prioritizing functionality and an intuitive user interface over flashy graphics and design. Navigating between the expensive wagering options is simple, with some of the most popular options running along the top of the screen while a full list of the markets on offer runs down the left hand side.
Clicking on a general category presents users with myriad options, ranging from a selection of currently running events that feature live betting (of which there are many every day), to further segmentation of a broader category that allows customers to find the exact right game to bet one or wager type to make.
The Live In-Play wagering options as well as the fun and unique BetUP pool-betting game are prominently displayed to encourage users to explore something beyond standard sports bets. One of the most impressive aspects of the Unibet sports book is the sheer volume of markets offered.
On almost any day of the year users will find tens of thousands of different markets to choose from. Of course the footie markets are the main draw, but the robust wagers available for more obscure things like e-sports and television competitions shows are definitely worthy of praise, especially since in-play wagering is often offered on even these lesser-known markets.
One of the nicest features of Unibet is the sheer amount of information they provide users when they select an even. For football, for instance, clicking on a match will bring up team form over the last three matches for each side as well as the last five head-to-head matches between the clubs, as well as general match information. These things can be tremendously helpful for punters that know how to take advantage of them.
Unibet is a highly respected online sports book, and as a result the site frequently appears on third-party sites that compare odds offered by various companies. Time and again Unibet sparkles in these comparisons, routinely being categorized as a site that offers some of the best odds around for their customers.
One of the things that sets Unibet above its competitors is the fact that they offer top-notch odds on more than just the primary betting market for a given event. Whether a customer is interested in prop bets, alternate scorelines, over/unders, or just about anything else, they will find nearly unbeatable odds at Unibet.
As mentioned above, there are thousands of markets available for football betting, far and away the most popular sport available on the site. The Premiership alone can feature over 4000 markets on a given day, with individual games featuring an embarrassment of wagering options including player specials, match events, and more.
Something else that was briefly touched on earlier in this review is the company’s commitment to providing customers with unmatched In-Play options. While some prominent sports books do not even feature markets for things like e-sports and volleyball, Unibet has full-fledged sections devoted to those markets including a host of in-play options for them. At times it seems as if no event is too small for Unibet to cover, something that is truly beneficial to players.
As we’ve covered time and again, Unibet is one of the most comprehensive sites around when it comes to in-play betting options. Featured live events are always given prominent positioning on the site, and events that are underway show up at the top of any selected market.
A special offers button resides at the top right of the sports book homepage, and takes users to a page detailing all the most up-to-date offers the company has. These offers are divided into different sections, and the sports offers section is robust, generous, and always changing, making it a page worth revisiting.
A company doesn’t make it twenty years in the online gaming industry without focusing onsecurity, and Unibet knows this. They utilize cutting-edge security and encryption technology to ensure all customer financial and personal information stays secure.
In terms of payments, all the traditional funding methods like credit cards and bank transfers work, as do eFunding options like Neteller and Skrill. A full list of available deposit methods can be found on the deposit page tied to your user account.
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There is a reason Unibet has been a leader in the online sports book world for so many years, and it is the commitment to quality that pervades the site. The company goes above and beyond in service of the customer experience, and that attitude should serve them well for a long time to come!
|unmatched in-play offerings||lacks a cash out option|
|impressively thorough market coverage||no exclusive offer for bookmaker|
|extremely fast withdrawal times|
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