Long established as one of the world’s leading bookmakers, bet365 has finally crossed the Atlantic and has opened its doors to New Jersey residents for the first time. A market leader for decades across the water, bet365 rose the ranks to become the UK’s prominent bookmaker with their robust in-house technology platform now serving over 45 million customers worldwide.
Founded by Denise Coates, the business first launched online in 2001, with the company selling its retail estate in 2005 to focus solely on their internet product. This shift in focus was an incredible success. bet365 is now the largest online gambling firm in the world according to the EGR Power 50 rankings, with betting and gaming revenues of 2.72 billion for the year to 25 March 2018.
The company first announced its intentions of entering the US market in 2018 by forging a partnership with the Hard Rock Hotel & Casino in Atlantic City to operate their sportsbook, as per the state’s legal requirements. With a long term lease taken on their office in Marlton, about 50 miles outside Atlantic City, this betting behemoth is strategically poised to take the US market by storm in a similar fashion to how they have dominated the European market.
Bet365 can rightly stake a claim to offer the best sports betting product in the world. Built on their own in-house proprietary technology, their betting interface has long led the way in terms of both functionality and stability. They are often first to market with innovative products and in particular, their in-play betting and cash out facilities are the best in the business.
The range of markets they offer is often unparalleled and this particularly rings true in the case of their in-play offering which would often see them offering hundreds of markets whilst a game or an event is already underway, where as some competitors may be only trading a handful. You can expect to find an extremely comprehensive selection of sports and markets, outside of the standard money-line, spread and totals lines across a multitude of sports, including football basketball, baseball and hockey, alongside market-leading coverage of tennis, golf and also soccer.
There is also a comprehensive casino available with a large variety of the most popular table games alongside a wealth of online slots and arcade titles. These titles perform equally as well on mobile as on desktop with a distinct Android app already available for the casino. An iOS version is currently in the works. Again, as is the case with the sportsbook, the casino is extremely easy to use with an intuitive navigational structure which makes finding your favorite titles effortless.
21+. T&C Apply
Make a qualifying deposit (min $10), place bets to deposit value, once they are settled, matched amount in Bet Credits available to use. Bet Credits risk excluded from returns. T&Cs apply
DISCLAIMER: Online Wagering is illegal in some Jurisdictions. It is your responsibility to check your local regulations before playing online. GDC Trading Ltd takes no responsibility for your actions.
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