Bet365 Sportsbook Review

Once sports betting was legalized in the US in 2018, European gaming giant bet365 moved quickly to launch its first online sportsbook here in New Jersey in an attempt to establish a footprint in America. Let’s see how its sportsbook stacks up in what is becoming a very competitive US market.

Wide sports library Site aesthetic does look rushed
Live betting
Numerous banking options

Welcome Bonus

bet365 offers a 100 percent initial deposit match in the form of bet credits, for any amount ranging from $10-$100. You may deposit and bet more than $100, but it will be capped at $100.

Bet Credits are an amount of additional funds that are added to your bet365 account to be used to place bets with no risk to your own cash.

To get access to these bet credits, you must place a qualifying wager, which, after examining the terms and conditions, appears to be wagering on an event with odds of -500 or greater. For those unaware, -500 is quite a significant figure. That is considered a heavy favorite.

Please note that the link we're providing on our website to claim the above welcome offer, will bring you to the mobile version of bet365 and allows you to download their dedicated sportsbook app on your iOS or Android device. If you're on an Android device, please follow the steps below:

  1. When clicking on the Offer on our website, you are provided with a file to cancel or download.
  2. Click download to download the file.
  3. When opening the file, a security message from Chrome will pop up automatically saying 'For your securiy, your phone is not allowed to install unknown apps from this source' with the option to cancel or to go to settings.
  4. Go to settings and allow to install unknown apps (don't worry this is totally safe).
  5. Once allowed is turned on, you will be given the option to download the bet365 app.
  6. Open up the app, register for an account and start enjoying your bet365 welcome offer.


When it comes to registering for an account on a sportsbook, we are used to seeing it broken up into numerous steps. Not with bet365. Here it’s all on one page.

This is the information they ask for:

  • Name
  • Date of birth
  • Last four digits of your social security number
  • Email
  • Contact number
  • Address
  • Create a username
  • Create a password
  • Make a security PIN (4 digits)
  • Set preferences for time-zone, how you’d like odds displayed, etc.
  • Agree to their terms of service

This may sound like a lot of information, but as a licensed and regulated entity, bet365 needs this information to properly identify you.

Payments and Banking

bet365 support a wide range of payment methods for deposits and withdrawals, and during our review options such as Visa, Mastercard, Skrill and PaySafe were all available. Please check the bet356 site for details of what payment methods are currently available in your state.

All of the deposit methods are performed instantly. In using PayPal, we can confirm that we received our winnings back well under the 24-hour mark.

Desktop/Mobile Experience

The bet365 sportsbook is available on both desktop and mobile. With a dedicated sportsbook app for iOS and Android, it's easy to bet on your favorite sports at any time of the day. While everything is there for you to browse through, it’s not as visually appealing and everything seems fairly standard.

There are little things that should be addressed. For instance, the “bet365” logo is in the upper-left hand corner of the screen. When we see that, that usually means this is a clickable logo to return to the home screen. However, that’s not the case as of yet.

On the left side of the screen you’ll see the numerous different sports to bet from. They have an excellent library. In the center of the screen there are different logos depicting different sports that you can filter through and it will only display those sports and the odds for the games in that respective sport.

At the top-right of the screen, you can change the language and even how the odds are displayed, which is not something we have commonly seen with other sportsbooks, and this is more so done internationally, but it is a nice little touch just in case there are tourists visiting or a bettor prefers a different format.

They have a great offering, now if they can execute visually, they’ll have the total package.

Sports and Markets Available at bet365

  • Football
  • Basketball
  • Baseball
  • Hockey
  • Soccer
  • Tennis
  • Boxing
  • MMA
  • Cricket
  • Darts
  • Golf
  • Rugby
  • Motor Sports
  • Aussie Rules Football
  • Cycling


  • Moneyline
  • Totals
  • Spread
  • Parlay
  • Teasers
  • Live Betting
  • Cash Out

Betting Odds with bet365

Although they are a new sportsbook, bet365 has their odds relatively industry standard. In looking at the NFL preseason odds, they are right on par with top competitors. Odds are not at all an issue at bet365, and we can confidently say that.

Betting Features

bet365 offers three notable betting features: Live Betting, Cash Out and Live Streaming. Live Betting is just how it sounds. You can wager on sporting events that are already in progress. Depending on how the game is going at the time you are thinking of wagering, the odds could be vastly different than prior to the start of the contest.

bet365 offers a cash out and partial cash out option. Say you place a bet on a game and it’s not going the way you wanted it to. You can cash out and try to redeem as much cash as possible.

Lastly, live streaming is a service we don’t see offered as much as you’d think, though it is growing. Now, we’re not sure exactly which sports this covers, but at the time of this writing, they offer plenty of soccer and other non-major sports where licensing fees ae not exorbitant.

Current Promotions

  • MLB Early Payout: If your team is leading by 5 runs, you win
  • NFL Early Payout: If your NFL pick has a 17-point advantage, you win
  • Multi-Sport Parlay Bonus: Any parlay with two or more legs and multiple sports has a chance to get a 5%-50% bonus depending on the amount of legs the winning parlay had
  • Tennis Parlay Bonus: Any parlay consisting of two or more legs with tennis picks will receive a 5%-50% bonus depending on the amount of legs the winning parlay had

Customer Support

In the upper-right corner of the screen, there is a button for “Services”. From there, click on “Help”. The “Contact” button is here and bet365 lists on their methods of customer support.

  • Live Chat: Available 24/7
  • Email
  • Telephone: Toll free, available 24/7. 1-888-8-BET-365
  • Mailing Address
  • FAQ section

Seeing a mailing address is not something we commonly see displayed. Of course, these other methods are much faster, but offering it is a nice touch indeed.

Responsible Gambling Features

Way at the top of the screen, there is a Responsible Gaming logo. This is a clickable logo. You are greeted by a quite line of text pertaining to if you think you may have a gambling problem, and lists the 1-800-GAMBLER hotline.

As you go down, there are five separate prompts for setting deposit limits, spending limits, session limits, a time out feature, and self-exclusion.

They also list preventative measures to protect minors and other organizations you can reach out to. bet365 definitely cares about this subject matter. No question.

Our Verdict

We keep bringing this up, but if bet365 can improve the feel and aesthetic of the site, this is not a sportsbook that should be overlooked. They have great sports offers and excellent promotions. We definitely recommend checking out bet365.


Hi, I'm Richard Janvrin

"I combine my sports and gambling interests to put new US sports betting and casino websites through the paces to give consumers an unbiased assessment of every site's strengths and weaknesses."

  • Online sportsbooks
  • Online casinos
  • Online slots
  • Social casinos

Reviewer since December 2018

Company Information


Hillside, Festival Way Stoke-on-Trent Staffordshire ST1 5SH England





United Kingdom
New Jersey

Support Hours:



+1 866 273 0934

Overall Rating [ 4.5/5 ]

Game Variety - 4/5

Game Quality - 5/5

User Experience - 4.5/5

Competitive Odds - 5/5

Event Coverage - 4/5

Free Bets - 4.5/5

Supported Platforms

Other Bet365 Products

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