Following the release of its online casino, Unibet launched its own online sportsbook in the Garden State on September 10, 2019.
Partnered with the Kindred Group, Unibet has been a staple in the European market for multiple decades and now hope to continue building the brand here in the states.
Although it didn’t launch before the NFL Season, Unibet did get its product out there in time for at least the first quarter of the season, so there should still be positive results.
With a license from the New Jersey Division of Gaming Enforcement, let’s take a deeper dive into Unibet, dissecting the site from the inside out.
|Excellent Customer support||Launched a bit later than ideal|
|Generous Welcome offer|
|Simplicity in the interface|
The welcome bonus at Unibet comes in two parts: Registration and a risk-free wager.
Upon registering, you will instantly receive two $10 bets in your betslip that can be used at any time.
Next you will receive a risk-free bet up to $250. Simply deposit and wager any amount up to $250 and if your bet loses, you will get the money back no questions asked.
We are big fans of risk-free bets because it allows for new players on a lesser-known brand to come in and give it a shot and either stay or leave, depending on their experience. It’s totally their call.
The registration process at Unibet is a three-step process all done on one page.
Here is what is needed in each step:
2. Name, gender and date of birth
3. Address, phone number, created security question, bonus code (if applicable) and agree to the terms of service
This takes just a few minutes, if that and then you can be on your way!
Each method requires a $10 minimum deposit. The cash cage means to go to the Hard Rock Hotel & Casino in Atlantic City.
Bank transfers can take up to five days to complete, but PayPal withdrawals come nearly instantaneously.
$Depends on Your Bank
$10 Min - $500 Max
$500 Max Daily
With a green and grey color scheme, the Unibet interface is simple, but charming. Unibet is available not only on desktop, but Android and iOS, too.
On desktop, there is a search bar where you can search for sports and teams. On the left-hand side of the page the different sports are displayed. When you click on a sport, the games populate in the center of the page, with odds attached for moneyline, spread and totals. At the very bottom of where all the games are, you can also choose how you want the odds to be displayed.
At the top of the page, you can go between the sportsbook, casino, a getting started page and also the promotions page.
In the bottom right-hand corner of the page, there is a direct link to the live chat support.
The mobile app really isn’t much different. The only noticeable difference is that where the sports are displayed on the left side of the screen on desktop, they are in a drop-down menu in the upper left-hand corner of the page of the mobile app, more than likely for formatting and scaling to a smaller platform.
There are a wide variety of sports and markets available at Unibet Sports including but not limited to:
Looking at the odds of some of the biggest competitors such as DraftKings and FanDuel, Unibet is essentially the exact same, so there’s nothing to worry about when it comes to that.
Unibet does offer live betting. Basically what this means is that you can bet on games that are in progress, with the odds shifting as the game progresses. One tip would be to bet on the game while it’s in a commercial break, where the odds will be stabilized.
Beyond their generous welcome offer, Unibet does offer additional and intriguing promotional offerings that will certainly get your attention.
Here are the two offerings:
Unibet offers 24/7 customer support for email, live chat and phone. You can find the live chat in the bottom right-hand corner of the page, no matter where you are on the site. Having great customer support is essential for online sportsbooks and being available 24/7 does just that.
With the green Responsible Gaming logo in the upper-right hand corner of the page, you will be brought to a section of the site totally dedicated to protecting the players.
Not only are there different organizations and hotlines you can reach out to, but also have systems in house to protect yourself such as deposit, session and spending limits.
There is also information on protecting potentially underage players from playing on the site as well as different myths about gambling and questions you should ask yourself if you feel like you’re internally battling with the idea you may have a gambling problem.
This section of the site is quite vast and filled with information, giving you a clear indication this is important to Unibet.
There really isn’t much to complain about here. Everything is wonderful about Unibet. From a business perspective, launching after the start of the NFL season might be a bit of a deterrent for them early on, Unibet has everything it needs on the platform to draw in new users. Simple, but effective. Go check out Unibet NJ.
"Two decades covering sports and the evolution of online betting. My experience as a handicapper uniquely qualifies me to evaluate which operator is best."
Game Variety - 4/5
Game Quality - 5/5
User Experience - 4.5/5
Competitive Odds - 5/5
Event Coverage - 4/5
Free Bets - 4.5/5
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