Fubo Sportsbook Reaches Gaming Partnership Deal With NASCAR

Fubo Sportsbook Reaches Gaming Partnership Deal With NASCAR
© USA Today

Fubo Sportsbook is expanding its partnerships, reaching a deal to become an authorized gaming operator of NASCAR. This is Fubo Sportsbook’s first partnership in motorsports and is the third professional sports deal following agreements with the New York Jets and Cleveland Cavaliers.

“We’re eager to partner with NASCAR, a league with a rich history and passionate followers,” said Sam Rattner, chief operating officer of Fubo Gaming. “As an Authorized Gaming Operator, we look forward to building engaging sports betting experiences for new and existing racing fans. Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”

Fubo Sportsbook will be marketed through NASCAR’s at-track assets, in-app use of the NASCAR-owned track, series and event marks and logos, in addition to the distribution of assets across NASCAR’s digital and social platforms and events.

“Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience,” said Joseph Solosky, managing director of sports betting, NASCAR. “Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”

Fubo Sportsbook is expected to launch in the fourth quarter of this year, pending regulatory approval. It is aiming to become an industry-first in integrating sports betting and live TV streaming.

NASCAR Partnerships

Fubo Sportsbook is just the latest NASCAR sports betting partnership.

The sports league has partnered with numerous brands as it has acclimated itself to the betting industry. NASCAR previously announced a deal with Sportradar as the league’s integrity partner and BetGenius as a data provider. NASCAR also partnered with Penn National Gaming, BetMGM Sportsbook and WynnBET as authorized gaming operators.

This summer, the league announced a deal with Bettor View, which delivers NASCAR content at venues located within legal online betting sales across the country. The deal was the first for BettorView with a professional sports league and is aimed at driving engagement for NASCAR in the sports betting landscape.

“This collaboration will allow us to deliver NASCAR-specific content to a massive number of people actively engaged with sports betting,” said Joe Solosky, Managing Director, Sports Betting. “NASCAR’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale.”