Genius Sports Adds Free-to-Play Gaming Company FanHub

Genius Sports Adds Free-to-Play Gaming Company FanHub

London-based Genius Sports on Monday agreed to acquire FanHub Media Holdings, a provider of free-to-play games. It’s Genius Sports’ first acquisition since becoming a publicly traded company two weeks ago.

Founded in 2012, FanHub’s offerings include games, betting and social activation, according to a news release. Terms of the agreement were not disclosed, but is expected to close in the second quarter of 2021.

Genius Sports is acquiring the tech company's suite of free-to-play offerings, including daily fantasy sports, trivia, bracket challenges, pick 'em and polling games. These games from FanHub will complement what Genius Sports can offer to sports leagues and federations, sportsbooks, media companies and broadcasters.

The new portfolio of F2P games will also help Genius Sports deliver marketing campaigns alongside live odds, data and statistics, video highlights and messaging, the release said.

Genius Sports announced on April 20 that it had completed its merger with dMY Technology Group. With the finalization of the previously announced $1.5 billion deal with special purpose acquisition company dMY Genius Sports began trading on the New York Stock Exchange on April 21. It was believed to be the first SPAC deal involving a U.K. company.

“The acquisition of FanHub will provide our sports, betting and media partners with exciting new content platforms that entirely complement our established data, video and marketing solutions,” Genius Sports CEO Mark Locke said in a news release. “This transaction is expected to expand Genius Sports' global audience and reach while accelerating the convergence of sports, betting and media to engage the modern fan.”

FanHub & Genius Sports have Similar Clients

FanHub has partnerships with some of the largest companies and leagues that Genius Sports has deals with including the NFL, MLB, MLS, Betway and PointsBet.

“We are delighted to join the Genius Sports family and excited about the potential opportunities for our clients and staff,” Tim Lamb, chairman of FanHub, said in the release. “We couldn’t imagine a more complementary partner and together we will offer an even richer fan experience, generate more engagement and offer value to our partners — and fans.”

The NFL and Genius Sports on April 1 announced a partnership deal making Genius the exclusive provider of NFL stats and sports betting data.

Sportradar had been the NFL’s sole data provider. Sportradar also reportedly has reached a SPAC deal to go public with Horizon Acquisition Corp. II.

Genius Sports had more than $145 million in cash and no financial debt on its balance sheet, according to the release announcing the completion of the SPAC merger, and said it will look for opportunities in the growing global sports betting market. Apparently it found one.