Genius Sports, Golden Nugget Reach Sports Data Partnership
Genius Sports continues to grow its brand in the world of sports betting as it has formed a partnership with Golden Nugget.
The deal allows Golden Nugget Sportsbook to use Genius Sports’ official data and trading solutions for some major sports leagues, including the English Premier League, NASCAR and the NFL.
Genius Sports will official data feeds and pinpoint pricing across thousands of sporting events per year.
“The modern sportsbook customer demands an experience that is engaging, reliable and available round-the-clock,” Thomas Winter, President at Golden Nugget Online Gaming, said in a news release. “Our official data partnership with Genius Sports is a crucial pillar for us delivering upon these expectations, providing our customers with immersive products on their favorite sports such as the NFL, NASCAR and other global leagues.”
More on the Deal
Also included in this partnership is Genius Sports’ official data rights with Liga MX, Argentine and Colombian soccer and Euroleague Basketball.
Golden Nugget becomes the latest U.S. sports betting brand to adopt Genius Sports’ full suite of NASCAR’s official data-driven in-race betting markets and NFL official sports data-powered products and services, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
“We are delighted to partner with Golden Nugget to help them deliver the most compelling live sports betting experience available,” Genius Sports CEO Mark Locke said in the release. “With official data at its heart, this partnership enables Golden Nugget to increase engagement with their customers while supporting a sustainable sports betting ecosystem.”
Caesars on Board
Earlier this month, Genius Sports announced a partnership with Caesars Entertainment to provide casinos, sportsbooks and wagering entities access to Genius Sports’ entire official sports data content offering, including customer acquisition tools and fan engagement solutions.
In April, Genius Sports became the exclusive provider of NFL stats and sports betting data, replacing Sportradar. Also that month, Genius Sports completed a merger with dMY Technology Group worth $1.5 billion.
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