Kevin Garnett Joins BetMGM as its Newest Brand Ambassador

Kevin Garnett Joins BetMGM as its Newest Brand Ambassador

Kevin Garnett is the latest brand ambassador for BetMGM Sportsbook.

The company announced the signing of Garnett on Thursday. Garnett will be featured in BetMGM’s upcoming marketing campaigns, BetMGM promotions, social media content, and fan events as part of the deal. It’s just in time as NBA betting is off and running with the regular season tipping off this week.

“I’m thrilled to be working with BetMGM to share their insights with my fans,” Garnett said in a media release. “It’s a natural fit for both myself and BetMGM given our mutual desire to stay on top of the ever-changing sports business landscape.”

Garnett spent time with the Minnesota Timberwolves, Boston Celtics and Brooklyn Nets during his 21-year NBA career. He was a 15-time All-Star and earned an MVP award in 2004 and was named Defensive Player of the Year in 2008. Garnett was a key piece of the 2008 Boston Celtics championship team and will have his jersey retired by the franchise this spring.

Since his playing days, Garnett has been busy as an entrepreneur. He recently founded Content Cartel, a production company dedicated to producing multi-platform content and has an upcoming documentary “Anything is Possible,” which is scheduled to premiere on Showtime on Nov. 12. Garnett also starred in the sports betting film, “Uncut Gems.”

“Kevin Garnett brings a unique energy to everything he does, on and off the court,” Matt Prevost, BetMGM Chief Revenue Officer, said in a media release. “As the basketball season tips off, we look forward to welcoming Kevin to the BetMGM family and working with him on a variety of fan-focused promotions.”

Other BetMGM Brand Ambassadors

Garnett is the latest athlete to join the stable of BetMGM brand ambassadors.

In March, former Michigan basketball star and NBA player Jalen Rose joined the company. Rose has engaged with BetMGM customers and MGM Resorts’ M Life Rewards loyalty members, both virtually and in-person. He also has appeared in BetMGM social media content and on radio and television programs across the country.

“The excitement around sports and the growth of sports betting, and BetMGM in particular, this year has been special to witness,” Rose said in a media release. “I’m beyond excited to go from a spectator to a player joining the BetMGM team, continuing to defy industry expectations.”

Two well-known legends, Wayne Gretzky and Barry Sanders, also joined BetMGM as brand ambassadors this year.

Former NFL running back Marshawn Lynch also joined BetMGM in July as a brand ambassador. Similar to the others, Lynch is featured in BetMGM’s marketing campaigns, promotions and fan events.

"Being part of the BetMGM family is dope and an honor. They're the leaders in online gaming so I'm excited to learn about the industry from the best and find ways where I can have an impact," Lynch said. "Plus, with ambassadors like Barry, Gretzky and Jalen, I think da' kid is in good company, ya know what I mean?"