Michigan In September Sees Highest Sports Betting Handle
The return of football has proved to be a boon for sportsbooks across the country. Illinois and Indiana reported all-time monthly highs in sports betting handles for the month, while others have seen a substantial increase in betting activity compared to the mundane summer months.
Michigan set its own sports betting record in September, with a handle of $386.8 million, up 85.4% from August’s $208.6 million. The previous record was set in March 2021 when the state took in $383.7 million in bets.
Michigan online sports betting handle was $354.3 million, an increase of 84.2% from August’s $192.3 million. Michigan’s September mark ended two straight months when the state failed to eclipse the $200 million mark in internet sports betting handle.
Detroit’s three commercial casinos saw nearly double the action in September compared to August, with a September handle of $32.5 million, up 99.7% from August’s $16.3 million.
September’s total adjusted sports betting gross gaming revenue was $3.5 million ($17,399 online, $3,462,563 retail), a decrease of 62.2% from August’s $9.2 million ($7.6 million online, $1.7 million retail).
The month’s sports betting state tax was $557,758 ($427,873 online, $130,885 retail), down 7.5% from August’s $603,077 ($540,706 online, $62,371 retail), according to a report from the Michigan Gaming Control Board.
Michigan Sports Betting September vs. August
|Total handle||Mobile handle||Revenue (GGR)|
|Change||Up 85.4%||Up 84.2%||Down 62.2%|
DraftKings Stays on Top
August was the first month FanDuel Sportsbook was eclipsed by another operator in terms of the highest monthly handle.
DraftKings Sportsbook overtook FanDuel in August and continued to stay at the top for another month. DraftKings took in $106.9 million worth of bets, while FanDuel ($82.1 million) and BetMGM ($81.8 million) rounded out the top three.
FanDuel still managed to tally the highest adjusted gross sports betting receipts at $3.2 million, while BetMGM Sportsbook was at $2.7 million and DraftKings lost $4.7 million.
After seeing its monthly handle decrease for six consecutive months, the Barstool Sportsbook bounced back with $29.5 million in September handle after falling to just $13.1 million in August. September was the third-highest handle for the sportsbook since it launched in Michigan.
Caesars Sportsbook rounded out the top five with a handle of $23.9 million. The previous high for Caesars came when it was under the William Hill branding in March, and the sportsbook took in $11 million in bets.
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