New Jersey Gets $1 Billion In September Sports Betting Handle

New Jersey Gets $1 Billion In September Sports Betting Handle
© USA Today

New Jersey’s record September is now the benchmark for sports betting in the United States.

The state became the first to ever top $1 billion in sports betting handle for a month, reaching $1,011,114,311 in September, an increase of 52.1% from August’s $664.7 million and up 35.1% from September 2020’s $748.6 million.

The previous record for handle was $996.3 million in December 2020, which was also set in New Jersey.

Mobile sports betting made up 90.8% of the state's overall market for September, taking in $918.4 million in bets, up 49.9% from August’s $612.9 million. That was an increase of 82.9% from September 2020’s $45.1 million. This September mark was short of the record in December 2020, when mobile operators recorded $929.3 million.

New Jersey’s sports betting revenue was $82.4 million for September, an increase of 58.5% from August’s $52 million and up 82.9% from September 2020’s $45.1 million. The revenue total was also short of a record $82.6 million posted in January 2021.

The total gaming revenue for New Jersey came in at $453.6 million, up 6.1% from August’s $427.7 million and was 40.3% more from September 2020’s $323.3 million.

The state’s online gaming win was $122.6 million, up 8.3% from August’s $113.2 million and was an increase of 39.9% from September 2020’s $87.6 million.

New Jersey Sports Betting, September vs. August

Total handle Mobile handleRevenue
September $1,011.114M $918.443M $82.440M
August $664.676M $612.867M $52.023M
Change Up 52.1% Up 49.9% Up 58.5%

Record Handles

New Jersey owns the top 13 highest sports betting handles ever recorded in the country. This September is the highest, followed by December 2020 ($996.3 million), January 20211 ($958.7 million), November 2020 ($931.6 million) and March 2020 ($859.6 million).

Nevada’s record of $659.9 million in October 2020 is the highest for any state besides New Jersey.

States Reaching New Highs

New Jersey isn’t the only state setting records so far. Indiana, Iowa and Michigan have also reported sports betting highs in September, meaning more are likely to report similar records in the coming weeks.

Michigan was at $386.3 million for the month and Indiana came in at $355.3 million. Iowa set a state sports betting handle record as well, at $210.4 million.

The return of the NFL regular season and college football attributed to the boosts in handle. Records may continue to be set this fall and winter with the NBA and NHL starting their seasons in October and college basketball beginning in November.

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