PGA Tour, AGA Teaming Up on Responsible Gaming Campaign
The PGA Tour and the American Gaming Association announced Tuesday they will partner for the public service campaign “Have A Game Plan, Bet Responsibly.” The partners hope to educate golf fans on responsible sports betting.
The PGA Tour will create content that encourages fans to “Know When to Lay Up” and to bet responsibly, according to a news release. The content will appear on social and digital platforms along with public service announcements that will air on PGA Tour Radio.
“A key pillar of the PGA Tour’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” Scott Warfield, vice president of gaming for the PGA Tour, said in the news release. “By aligning with the American Gaming Association in support of its Have A Game Plan campaign we’re able to align our efforts and provide a consistent message focused on responsible gaming.”
The PGA Tour is the third professional sports league to partner with the AGA. It joins NASCAR and the NHL in the campaign, which focuses on responsible sports betting fundamentals, including setting up a budget and sticking to it, keeping betting social, knowing the odds and playing with regulated sportsbook operators.
Monumental Sports & Entertainment and the Vegas Golden Knights have lent their support to the campaign. Less than a year ago, the AGA unveiled the “Have a Game Plan, Bet Responsibly” campaign with signage at Capital One Arena in Washington, D.C., and T-Mobile Arena in Las Vegas.
PGA Tour & Sports Betting
The partnership with the AGA is the latest sports betting initiative from the PGA. After the Supreme Court’s decision that overturned the Professional and Amateur Sports Protection Act (PASPA) in 2018, the PGA instituted an integrity program in collaboration with Genius Sports.
The PGA Tour’s official sports betting partners include BetMGM, DraftKings, FanDuel, and PointsBet.
“The AGA is thrilled welcome the PGA Tour to our growing responsible sports betting campaign,” Casey Clark, the AGA’s senior vice president of strategic communications, said in the news release. “As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace.
”Today’s announcement is a testament to the Tour’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”
Launched two years ago, the AGA’s “Have A Game Plan” campaign gives consumers a state-by-state guide on where to find legal operators and raises awareness on signs of problem gambling.
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